Compilation of the most probable, model question and answers on marketing for SBI associate bank PO exam! This will help you to learn about the objective type practical questions on marketing for SBI, IBPS, BANK PO and other competitive exams.
List of 50+ marketing questions for SBI associate bank PO exams! This will help you to learn about the frequently asked objective type questions on marketing especially compiled for SBI associate bank PO exams.
1. Market Research is useful for _____
(1) Deciding proper marketing strategies
(2) Deciding the selling price
(3) Choosing the right products
(4) Choosing the sales persons
(5) All of these
Ans: (1)
2. A “call” means____
(1) Shout out to somebody
(2) A profession or business
(3) Visit friends
(4) Visiting prospective customers
(5) After-sales services
Ans: (4)
3. Conversion means______
(1) Meeting a prospective client
(2) Interacting with a prospective client
(3) Converting an employer into an employee
(4) Converting a seller to a buyer
(5) Converting a prospective client into a buyer
Ans: (5)
4. Customisation means_________
(1) Acquiring more customers
(2) Regulating customers
(3) Special products to suit each customer
(4) More products per customer
(5) All of these
Ans: (3)
5. Modern styles of marketing include ______
(1) Digital marketing
(2) Tele-marketing
(3) E-commerce
(4) E-mails solicitation
(5) All of these
Ans: (5)
6. E-Marketing is same as______
(1) Virtual marketing
(2) Digital marketing
(3) Real time marketing
(4) All of these
(5) None of these
Ans: (2)
7. Value added services means______
(1) Costlier products
(2) Larger number of products
(3) Additional services
(4) At par services
(5) None of these
Ans: (3)
8. Aggressive Marketing is necessitated due to_______
(1) Globalization
(2) Increased competition
(3) Increased production
(4) Increased job opportunities
(5) All of these
Ans: (2)
9. Efficient marketing style requires _________
(1) Proper planning
(2) Good communication skills
(3) Team work
(4) Knowledge of products
(5) All of these
Ans: (5)
10. The performance of a sales person depends on ______
(1) Salary paid
(2) Sales incentives paid
(3) Size of the sales team
(4) Ability and willingness of the sales person
(5) Team leader’s aggressiveness
Ans: (4)
11. The sole aim of marketing is to _____
(1) Increase sales
(2) Increase the number of employees
(3) Increase profits
(4) Increase production
(5) All of these
Ans: (1)
12. Lead generation means_________
(1) Tips for selling tactics
(2) Tips for better production
(3) Generate leaders
(4) Likely sources for prospective clients
(5) All of these
Ans: (4)
13. Direct Marketing means ___________
(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
(5) Achieving targets
Ans: (3)
14. Web marketing involves _________
(1) Selling web cameras
(2) Web advertisements
(3) E-mail chatting
(4) Browsing the web
(5) Door-to-door canvassing
Ans: (2)
15. The ultimate aim of Marketing is to provide _________
(1) More business to the Company
(2) More profit
(3) More Staff
(4) More Production
(5) More products
Ans: (1)
16. Selling process includes ___________
(1) Publicity
(2) Lead generation
(3) Cross-country contacts
(4) Product Designing
(5) Product Re-designing
Ans: (2)
16. Market share means __________
(1) Paid up capital
(2) Shares held by employees
(3) Share of business volume as compared to other companies
(4) Share price of the company quoted in the market
(5) Sensex
Ans: (3)
17. Market share can be increased by ______
(1) Increasing the number of sales persons
(2) Increasing the sales volume
(3) Increasing the products
(4) Increasing production
(5) Rewriting profits
Ans: (2)
18. Market segmentation means _________
(1) Segmentation of sales teams
(2) Allocation of territory
(3) Sales arrangement
(4) Segmentation of target group according to their needs
(5) Market share
Ans: (3)
19. Target group of education loans is ________
(1) All school students
(2) All college students
(3) All colleges
(4) All schools
(5) All hospitals
Ans: (2)
20. Referral means __________
(1) Sales person
(2) All customers
(3) Lead provided by operation staff
(4) Calling the existing purchasers
(5) All purchasers
Ans: (3)
21. “USP” in marketing means __________
(1) Unique Selling Practices
(2) Uniform Selling Practices
(3) United Sales Persons
(4) Unique Selling Proposition
(5) Useful Sales Person
Ans: (4)
22. The meaning of ‘conversion’ in terms of sales is _________
(1) Designing new products
(2) Converting purchaser into sellers
(3) Converting sellers into purchasers
(4) Converting perspective customers into purchasers
(5) Conversion of religion
Ans: (4)
23. Online Marketing is mostly useful for marketing of ____________
(1) Saving accounts
(2) Credit cards
(3) Home loans
(4) NRI deposits
(5) Business accounts
Ans: (3)
24. Cross selling means ___________
(1) City to city sales
(2) Selling with cross face
(3) Selling with crossed finger
(4) Selling products to existing customers
(5) Cold calling
Ans: (4)
25. Marketing strategy means _____________
(1) Ideas for new employment
(2) Old techniques of selling
(3) Techniques for improving marketing activities
(4) Techniques for increasing production
(5) Networking
Ans: (3)
26. Target group means ________
(1) All purchasers
(2) All sales persons
(3) Targeted purchasers
(4) All consumers
(5) Delivery persons
Ans: (1)
27. What is the USP of saving accounts?
(1) High rate of interest
(2) Easy operation
(3) Risky transactions
(4) Expensive transactions
(5) Back office facility
Ans: (2)
28. Which one of the following is not a target group for saving accounts?
(1) Salaried persons
(2) Loss making companies
(3) Doctors
(4) Government employees
(5) Insurance agents
Ans: (2)
29. Target group for home loans is_________
(1) Existing creditors
(2) Persons having no house of their own
(3) Persons having one or more than one house
(4) Builders
(5) NRIs
Ans: (2)
30. Digital Marketing is similar to __________
(1) Online marketing
(2) Cold calling
(3) Web designing
(4) Market fore-cast
(5) Outdoor marketing
Ans: (1)
31. Full form of PSA is _________
(1) Delivery Staff Agency
(2) Direct Selling Agent
(3) Direct Supplier Agent
(4) Distribution & Supply Agency
(5) Driving Sales Ahead
Ans: (2)
32. Safe Deposit Locker can be canvassed among ________
(1) All existing account holders
(2) Persons below poverty line
(3) Students
(4) Jewelers
(5) ATM cardholders
Ans: (1)
33. Tele marketing means ________
(1) Selling telephones
(2) Sending SMS messages
(3) Chatting on the phone
(4) Marketing through phone calls
(5) Marketing in person
Ans: (4)
34. The USP of a Credit Card is _________
(1) Cashless operations
(2) Only for HNIs
(3) Only for men
(4) Only for employed persons
(5) Transactions through cheque book
Ans: (1)
35. EMI can be a marketing tool if ______
(1) EMI is increasing
(2) It is very high
(3) It is very low
(4) EMI has no impact on marketing
(5) EMI is a flat rate
Ans: (3)
36. The USP of a Current Account is __________
(1) High Profitability
(2) Liquidity
(3) Low Rate of Interest
(4) Costly transactions
(5) Friendly features
Ans: (5)
37. Bancassurance means _________
(1) Assurance of banks for quality service
(2) Assurance for sanction of loans
(3) Selling of insurance products by banks
(4) Selling credit cards
(5) Selling debit cards
Ans: (3)
38. Good competition helps in __________
(1) Improved sales
(2) Improved customer service
(3) Improved brand image
(4) All of these
(5) None of these
Ans: (4)
39. Banks sell insurance for ___________
(1) Increasing deposits
(2) Increasing loans
(3) Increasing clients
(4) Earning more profits
(5) Taking over Insurance companies
Ans: (4)
40. Debit card can be issued to __________
(1) Only Income Tax assesses
(2) Only Professionals
(3) Only women
(4) All farmers
(5) All Savings Account holders
Ans: (5)
41. Mutual funds’ investments can be effectively canvassed among _______
(1) Only salaried persons
(2) Students availing Education loans
(3) HNI customers
(4) Sunrise industries
(5) Poor farmers
Ans: (1)
42. Product Design is a function of __________
(1) Front office staff
(2) Back office staff
(3) Management
(4) Marketing and Research team
(5) Loan section
Ans: (4)
43. The target group for personal loans is __________
(1) All Private Limited Companies
(2) All Businessmen
(3) All Salaried persons
(4) Minor children
(5) Newborn infants
Ans: (3)
44. Advertisement is a type of ________
(1) Direct marketing
(2) Service marketing
(3) Indirect marketing
(4) Internet banking
(5) Internal marketing
Ans: (1)
45. The sales process begins with ________
(1) Customer identification
(2) Lead generation
(3) Sales presentation
(4) Sales closure
(5) Sales meet
Ans: (2)
46. Financial Planning is required when __________
(1) One has no income
(2) One is flushed with funds
(3) One has no expenses to incur
(4) One is illiterate
(5) Income level is insufficient to meet the expenses
Ans: (5)
47. ‘Value added services’ implies _______
(1) Additional knowledge of marketing staff
(2) Service beyond normal hours
(3) Service with extra facilities
(4) Marketing agencies
(5) Overtime work
Ans: (3)
48. Optimum results in marketing is possible through _____
(1) Increased production
(2) More number of products
(3) More sales persons
(4) Motivated staff
(5) More ATMs
Ans: (4)
49. Mutual Fund business from existing customers can be canvassed by ______
(1) Coercion
(2) Cross-selling
(3) Internal marketing
(4) Outdoor marketing
(5) Road-shows
Ans: (2)
50. Marketing in banks has been necessitated due to ________
(1) Globalization
(2) Excess staff
(3) Nationalization of bank
(4) Complacency among the staff
(5) Poor customer service
Ans: (1)
51. Market research is necessary for ________
(1) Making proper marketing decisions
(2) Choosing the right products
(3) Selecting the right sales persons
(4) All of these
(5) None of these
Ans: (1)
52. Online marketing is the function of which of the following?
(1) Purchase Section
(2) Production Department
(3) I.T. Department
(4) Designs Section
(5) A collective function of all staff
Ans: (3)
53. Customization is useful for ________
(1) Designing customer specific products
(2) Call centres
(3) Publicity
(4) Motivating the staff
(5) Cold calls
Ans: (1)
54. The key challenge to market driven strategy is_________
(1) Selling maximum products
(2) Employing maximum DSAs
(3) Delivering superior value to customers
(4) Being rigid to changes
(5) Adopting short term vision
Ans: (3)
55. Effective selling skills depends on ______
(1) Size of the sales teams
(2) Age of the sales teams
(3) Peer strength
(4) Knowledge level of the sales team
(5) Educational level of the sales team
Ans: (4)
56. Generation of sales leads can be improved by _______
(1) Being very talkative
(2) Increasing personal and professional contacts
(3) Being passive
(4) Engaging Recovery Agents
(5) Product designs
Ans: (2)
57. A market plan is_________
(1) Performance Appraisal of marketing staff
(2) Company Prospectus
(3) Documented marketing strategies
(4) Business targets
(5) Call centre
Ans: (3)
58. Marketing channels mean ________
(1) Delivery objects
(2) Sales targets
(3) Delivery outlets
(4) Delivery boys
(5) Sales teams
Ans: (3)
59. Social marketing means_____________
(1) Share market prices
(2) Marketing by the entire society
(3) Internet Marketing
(4) Marketing for a social cause
(5) Society bye-laws
Ans: (4)
60. Service marketing is the same as __________
(1) Internet Marketing
(2) Telemarketing
(3) Internal Marketing
(4) Relationship Marketing
(5) Transaction Marketing
61. Market driven strategies include _________
(1) Identifying problems
(2) Planning marketing tactics of peers
(3) Positioning the Organization and its brands in the market place
(4) Internal marketing
(5) Selling old products
Ans: (3)
62. Innovation in marketing is same as _________
(1) Motivation
(2) Perspiration
(3) Aspiration
(4) Creativity
(5) Teamwork
Ans: (4)
63. Personal loans can be canvassed among _________
(1) Salaried persons
(2) Pensioners
(3) Foreign Nationals
(4) NRI customers
(5) Non-customers
Ans: (1)
64. Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating
(1) Production
(2) Sales
(3) Marketing
(4) Social
(5) None of these
Ans: (2)
65. Chrysler’s Chief Executive Officer is the company’s spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent?
(1) Focusing on general conditions
(2) Stressing the short run
(3) Endorsement of the marketing concept by top management
(4) Development of an information system
(5) None of these
Ans: (3)
66. Which of the following is an example of a problem that may arise in the implementation of the marketing concept?
(1) By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.
(2) Consumers do not understand what the marketing concept is.
(3) Dealers do not support the marketing concept.
(4) A product may fit the needs of too many segments.
(5) None of these
Ans: (1)
67. Most specifically, marketing strategy:
(1) Is concerned with key decisions required to reach an objective
(2) Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
(3) Expands geographic boundaries of markets to serve larger geographic areas
(4) Involves determining the direction and objectives of marketing management
(5) None of these
Ans: (2)
68. If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods would be presenting the company with a marketing:
(1) Opportunity
(2) Strategy
(3) Concept
(4) Mix
(5) None of these
Ans: (1)