Compilation of the most probable, model question and answers on marketing management for banking exam! This will help you to learn about the objective type practical questions and answers on marketing management for SBI, IBPS, BANK PO and other competitive exams.
1. Consumer information sources are __________
(1) Personal source and commercial source
(2) Public source
(3) Experiential source
(4) All of the three above
(5) Only (1) and (2)
Ans: (4)
2. Zero-Based Budgeting (ZBB) means ________
(1) A tool for marketing cost analysis
(2) A tool for financial analysis
(3) Each year, budgeting starts from a scratch
(4) A certain percentage of sales
(5) Only (1) and (2)
Ans: (3)
3. The advantages of telephone-interview are __________
(1) Relatively low cost per interview
(2) Good for reaching important people who are inaccessible
(3) Securing co-operation which is not always possible
(4) All of these
(5) Only (1) and (2)
Ans: (4)
4. The abbreviation ISP stands for______
(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these
Ans: (4)
5. The best advertisement is _______
(1) Glow sign boards
(2) On internet
(3) T.V. Media
(4) Print Media
(5) A satisfied customer
Ans: (5)
6. According to product life cycle theory, the profit is maximum in________
(1) Developed stage
(2) Early stage
(3) Matured stage
(4) Declined stage
(5) None of these
Ans: (1)
7. In banks ROA means_____
(1) Rate of Allocation
(2) Return on Assets
(3) Return on Advances
(4) Ratio of Assets
(5) Only (2) and (3)
Ans: (2)
8. In the context of globalization, BPO means ______
(1) British Petroleum Organisation
(2) British Passport Office
(3) Budgeting Process Orientation
(4) Business Process Orientation
(5) Business Process Outsourcing
Ans: (5)
9. Which of the following expresses Maslow’s Motivation Theory best?
(1) Importance of motivation of customer development
(2) Why people are driven by particular need at particular times
(3) Where human needs are arranged in a hierarchy
(4) All of these
(5) Only (2) and (3)
Ans: (4)
10. SWOT analysis refers to______
(1) Marketing tool to understand constraints and potentials of self and competitor
(2) External environment analysis
(3) Internal environment analysis
(4) Strategic planning for selling product
(5) South-West organization for trade
Ans: (1)
11. Which of the following forms the highest share in household savings in India?
(1) Deposits
(2) Currency
(3) Share & Debentures
(4) Real estate
(5) Physical asset
Ans: (5)
12. This component is required to process data into information and consists of integrated circuits.
(1) Hard disk
(2) RAM
(3) CPU
(4) ROM
(5) None of these
Ans: (3)
13. In today’s changing banking scenario, aggressive promotion of business is necessary where the competition exists on________
(1) Branch up-keep
(2) Expeditious service
(3) Use of advanced digital technology
(4) Delightful customer service
(5) All of these
Ans: (3)
14. Which of the following means of communication is most popular media skill for propaganda among the people?
(1) Magazines
(2) Television
(3) Radio
(4) Outdoor exhibition
(5) None of these
Ans: (3)
15. When you desire to promote a customer, who of the following is a customer as defined by a bank?
(1) A person regularly visiting bank
(2) A person regularly getting bank drafts issued
(3) A person regularly maintaining a loan/deposit account
(4) A person regularly getting bank drafts encashed
(5) A person functioning as agent for a person maintaining a deposit account
Ans: (1)
16. In banks, loans & advances are considered as _______
(1) Assets
(2) Liabilities
(3) Resources
(4) Cause of expenditure
(5) None of these
Ans: (1)
17. In the era of globalisation of business, M & A means _________
(1) Money & Assets
(2) Marketing & Alliances
(3) Mergers & Acquisitions
(4) Means & Acquisition
(5) Markets & Acquisitions
Ans: (3)
18. I understand marketing as ________
(1) Only selling
(2) Meeting human & social needs profitably
(3) To focus on customer
(4) To focus only on producing goods/service
(5) Only (2) and (3)
Ans: (5)
19. For an economic understand marketing organization like bank, MIS means_______
(1) Middle Income Scheme
(2) Management Information System
(3) Management of Information & Science
(4) Marketing Information System
(5) Only (2) and (3)
Ans: (2)
20. The balance sheet of an organization gives information regarding ________
(1) Result of operations for a particular period
(2) The financial position as on a particular date
(3) The operating efficiency of the firm
(4) Financial position during a particular period
(5) The operating health of the firm
Ans: (2)
21. Prior to the Industrial Revolution, selling was no problem and no sales team is required because__________
(1) Marketing was not a subject then
(2) People was not a subject then
(3) People don’t want to see anything
(4) Small-scale enterprises dominated the economic scene
(5) None of these
Ans: (4)
22. A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as ______
(1) Mass distribution
(2) Exclusive agency distribution
(3) Selective distribution
(4) Price distribution
(5) None of these
Ans: (2)
23. The long term objective of marketing is _______
(1) Customer satisfaction
(2) Profit maximisation
(3) Cost cutting
(4) Profit maximisation with customer
(5) None of these
Ans: (4)
24. Which among the following is statistical indicator for equality in income distribution ________
(1) Gini coefficient
(2) Price indices
(3) GNP
(4) GDP
(5) None of these
Ans: (1)
25. Short-term planning focuses on ________
(1) Functional plans
(2) Long term objectives
(3) Specific goals
(4) Both (1) and (3)
(5) None of these
Ans: (4)
26. In marketing terms, Attitude can best be defined as a _________
(1) Rude behaviour of salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these
Ans: (3)
27. The nominal scale used for marketing research, refers to________
(1) Population characteristics based on age or sex or ownership of a specific consumer durable
(2) Ordering of scale
(3) Both (1) and (2)
(4) Neither (1) nor (2)
(5) None of these
Ans: (1)
28. Reference group influences vis- a-vis consumption decision, is a function of the ________
(1) Product category
(2) Group characteristics
(3) Group communication process
(4) All of the above
(5) None of these
Ans: (4)
29. Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in ________
(1) India
(2) Indonesia
(3) Japan
(4) America
(5) None of these
Ans: (3)
30. ‘Gate keepers ___________
(1) Use the products
(2) Reports on product performance
(3) Control the flow of information into buying centre
(4) Issue challan for discharge of products
(5) None of these
Ans: (3)
31. Consumer Day is celebrated on_______
(1) 15th March
(2) 16th March
(3) 20th April
(4) 20th March
(5) None of these
Ans: (1)
32. A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____
(1) Market development
(2) Diversification
(3) Both (1) and (2)
(4) Neither (1) nor (2)
(5) None of these
Ans: (2)
33. The level of commitment that consumers feel toward a given brand is called ________
(1) Brand equity
(2) Brand name
(3) Brand loyalty
(4) Brand utility
(5) None of these
Ans: (3)
34. Assigning specific jobs and work places to the selected candidates is known as _______
(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) None of these
Ans: (1)
35. As a counsellor, a personnel manager________
(1) Reminds the management of moral obligations towards employees
(2) Encourages the employees
(3) Tries to settle the disputes between labour and management
(4) All of the above
(5) None of these
Ans: (2)
36. Which among the following is not included in fringe benefits available to an employee?
(1) Old age survivors’ benefits
(2) Pensions
(3) Gratuities
(4) Both (1) and (2)
(5) None of these
Ans: (5)
37. Which among the following is an example of tele-conferencing?
(1) Computer conferencing
(2) Audio conferencing
(3) Video conferencing
(4) All of the above
(5) None of these
Ans (4)
38. Information systems can assist managers by _________
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
(5) None of these
Ans: (4)
39. Which among the following is a disadvantage of an EDI system?
(1) Speed
(2) Errors
(3) Expensive
(4) Mismatch
(5) None of these
Ans: (3)
40. In online marketing, there is ___________
(1) No exchange
(2) Exchange is the core of marketing
(3) Guarantee
(4) Only warranty
(5) None of these
41. Cross-selling covers________
(1) Identifying customer needs
(2) Matching the products to customer needs
(3) Convincing the customers of product benefits
(4) Responding to questions and objections of customers
(5) All of these
Ans: (5)
42. A prospect means __________
(1) Any customer who walks into the bank
(2) An employee of the bank
(3) A customer who is likely to be interested in bank’s product or service
(4) A depositor of the bank
(5) A borrower of the bank
Ans: (3)
43. A lead means ________
(1) A prospect who is more likely to avail of the bank’s product.
(2) A political leader
(3) A religious leader
(4) A bank chairman
(5) None of these
Ans: (1)
44. Innovation means __________
(1) Compensation
(2) Inspiration
(3) Additional perquisites
(4) Implementing new ideas or new methods
(5) None of these
Ans: (4)
45. A call means ________
(1) Calling on friends
(2) Calling on bank employees
(3) Calling on prospective customers
(4) To make telephone calls
(5) Calling on relatives
Ans: (3)
46. The traditional marketing style involves _________
(1) Telemarketing
(2) Digital marketing
(3) Indirect marketing
(4) Direct marketing
(5) All of these
Ans: (4)
47. Modern methods of marketing include ________
(1) Publicity on the net
(2)
Advertisement on the net
(3) Soliciting business through e- mails
(4) Telemarketing
(5) All of these
Ans: (5)
48. A true marketing requires _______
(1) Command and order mindset
{2) Control mindset
(3) Active mindset
(4) Passive mindset
(5) None of these
Ans: (3)
49. Which of the following sentences is true?
(1) Marketing is not required in a Buyers’ Market
(2) Marketing is not required in a Sellers’ Market
(3) Marketing is not required due to globalisation
(4) Marketing is not required due to competition
(5) Marketing is not required due to liberalisaition
Ans: (2)
50. For effective marketing, the salesmen should have which of these qualities?
(1) Creativity
(2)Team spirit
(3) Motivation
(4) Effective communication skills
(5) All of these
Ans: (5)
51. Market information means _________
(1) Knowledge of shops and bazaars
(2) Knowledge of shopping malls
(3) Knowledge of customer profile and product mix
(4) Knowledge of various languages
(5) None of these
Ans: (3)
52. Market research is needed for _______
(1) Deciding the market area
(2) Deciding the right product to be sold
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5) All of these
Ans: (5)
53. Which of the following statements is true?
(1) Marketing makes the company to go into loss due to higher expenses
(2) Marketing is not required in profit-making companies
(3) Marketing sharpens the minds of the employees
(4) Marketing is a time-bound seasonal function
(5) Marketing is a waste of time
Ans: (3)
54. Marketing plan helps in __________
(1) Better lead generation
(2) Better systems
(3) Better results
(4) Improved balance sheet
(5) Better customer service
Ans: (3)
55. If Marketing is done effectively, which of the following is not required?
(1) Advertisement
(2) Publicity
(3) Market Research
(4) Market Segmentation
(5) None of these
Ans: (2)
56. Motivation means ___________
(1) Inspiring employees to perform better
(2) Better communication skills
(3) Sales coaching
(4) Market research
(5) None of these
Ans: (1)
57. In a selling process in today’s world __________
(1) Only standard products are sold
(2) No customization required
(3) The seller need not have product knowledge
(4) The seller should aim at customer satisfaction
(5) Only quantum of sales matters
Ans: (4)
58. Find the true statement ___________
(1) Marketing is a waste of the employees’s time
(2) Marketing is not required in India due to its vast population
(3) Marketing involves additional work
(4) Marketing involves team work
(5) Marketing is not required today due to IT advancement
Ans: (4)
59. A target market is _______
(1) Entire country
(2) Entire city
(3) Entire globe
(4) That which consists of customers who need the identified product
(5) All of these
Ans: (4)
60. Sales forecasting involves ___________
(1) Sales planning
(2) Sales pricing
(3) Distribution channels
(4) Consumer tastes
(5) All of these
Ans: (5)
61. Marketing is __________
(1) Consumer oriented
(2) Competitors oriented
(3) Producer oriented
(4) Both (1) and (2)
(5) Both (2) and (3)
Ans: (4)
62. Warehousing management does not include ___________
(1) Space determination
(2) Stock layout
(3) Stock design
(4) Stock placement
(5) Order picking procedure
Ans: (5)
63. A marketing technique where marketer plays a specific role in a particular segment is called
(1) Mass marketing
(2) Niche marketing
(3) Strategic marketing
(4) Modelling
(5) Communication marketing
Ans: (2)
64. In the case of such goods where consumer normally compares price, quality delivery etc are called __________
(1) Shopping goods
(2) Speciality goods
(3) Staple goods
(4) Derived demand
(5) Luxury goods
Ans: (1)
65. Which among the following is not an example of convenience goods?
(1) Tea
(2) Coffee
(3) Soap
(4) Tooth paste
(5) Umbrella in rainy season
Ans: (5)
66. Vegetable market in India is nearly an example of __________
(1) Perfect Competition
(2) Monopoly
(3) Oligopoly
(4) Imperfect Competition
(5) High Monoposory
Ans: (1)
67. In Marketing Mix 4 P’s imply _________
(1) Product, Price, Place, Promotion
(2) Product, Price, Policy, Place
(3) Product, Place, Promotion, Policy
(4) Place, People, Product, Policy
(5) Promotion, Product, Price, People
Ans: (1)
68. A bed in a hotel for night haulting is an example of __________
(1) Core product
(2) Augmented product
(3) Expected product
(4) Potential product
(5) Main product
Ans: (1)
69. Marketing planning helps in ____________
(1) Avoiding future uncertainties
(2) Achieving objectives
(3) Control
(4) Complete satisfaction
(5) All of the above
Ans: (5)
70. Which among the following is not a tool for marketing planning appraisal?
(1) External appraisal
(2) Internal appraisal
(3) Gap analysis
(4) SWOT analysis
(5) PCOT analysis
Ans: (5)
71. In market segmentation, which among the following is not an economic component?
(1) Age
(2) Sex
(3) Both (1) and (2)
(4) Income level
(5) Taxes
Ans: (3)
72. A defence strategy of identifying weakness in the competitor and aggressively going after that market niche is called
(1) Pre-emptive
(2) Counter offensive
(3) Mobile defence
(4) Position defence
(5) Flanking defence
Ans: (2)
73. When a firm sells off part of its business to another organisation, it is called
(1) Diversification
(2) Divestment
(3) Pruning
(4) Strategy
(5) Joint venture
Ans: (2)
74. The research which is basically concerned with establishing cause and effect relationship, is called
(1) Diversified research
(2) Technical research
(3) Casual research
(4) Predictive research
(5) Exploratoiy research
Ans: (3)
75. ACE provides door-to-door service for Godrej and McDonald products, it is an example of
(1) Third party delivery
(2) First party delivery
(3) Multi-Channel delivery
(4) Diversified marketing
(5) Horizontal marketing
Ans: (1)
76. The goods which are used for further production are called
(1) Durable goods
(2) Market goods
(3) Derived goods
(4) Consumer goods
(5) Capital goods
Ans: (5)
77. Which among the following a fixed expense in sales budget?
(1) Incentives
(2) Rent
(3) Communication expense
(4) Commission
(5) Awards
Ans: (2)
78. Which among the following is a feature of good forecasting method?
(1) Accuracy
(2) Simplicity
(3) Economy
(4) Availability
(5) All of the above
Ans: (5)
79. A person who ultimately determines any part or whole of the buying decision is called
(1) Decider
(2) Buyer
(3) User
(4) Influencer
(5) Initiator
Ans: (1)
80. A package which has a secondary usefulness after its contents have been consumed, is called
(1) Dual use package
(2) Bulk package
(3) Both (1) and (2)
(4) Consumer package
(5) Industrial package
81. Bank marketing means ____________
(1) Selling of banks
(2) Buying of banks
(3) Merger of banks
(4) Selling bank’s products and services
(5) Selling various items in banks
Ans: (4)
82. Proper pricing is needed for __________
(1) Extra charges for extra services
(2) Levy of VAT
(3) Good customer service
(4) Putting burden on the customer
(5) Service with extra facilities
Ans: (3)
83. A lead means __________
(1) A bank’s marketing staff
(2) A religious leader
(3) Bank’s chairman
(4) Target customer
(5) Leash tied to a dog
Ans: (4)
84. A good salesman should be _________
(1) Aggressive
(2) Pushy
(3) Fierce
(4) Polite, but firm
(5) Talkative
Ans: (4)
85. Relationship selling means __________
(1) Preparing a list of relatives
(2) Cross-selling
(3) Selling to relatives
(4) Selling to strangers
(5) Telemarketing
Ans: (3)
86. Find the incorrect statement _____________
(1) Marketing has no relevance in public sector banks
(2) Marketing has no relevance in private sector banks
(3) Marketing has no relevance in foreign banks
(4) All of these
(5) None of these
Ans: (4)
87. Marketing is not required in one of the following products. That is ___________
(1) Sale of credit/debit cards
(2) Sale of net banking
(3) Sale of corporate loans
(4) Sale of retail loans
(5) None of these
Ans: (5)
88. HNI means __________
(1) Highly Negative Individual
(2) High Networth Individual
(3) High Neutral Individual
(4) Highly Necessary Individual
(5) All of these
Ans: (2)
89. Digital banking means _____________
(1) Banking with calculators
(2) Banking with digital instruments
(3) Internet Banking and Tele-banking
(4) Export finance
(5) None of these
Ans: (3)
90. Home loans are granted to __________
(1) Individuals
(2) Institutions
(3) Builders
(4) All of these
(5) None of these
Ans: (1)
91. Credit cards are used for _______
(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) All of these
(5) None of these
Ans: (4)
92. The ATMs are ___________
(1) Branches of banks
(2) Manned counters of banks
(3) Unmanned, cash dispensers
(4) All of these
(5) None of these
Ans: (3)
93. Internet banking means ___________
(1) Meeting of banks on the net
(2) Net practice
(3) Banking transactions through internet
(4) Transactions with foreign countries
(5) All of these
Ans: (3)
94. Customer loyalty means ________
(1) Shifting of customers from one bank to another
(2) Customers banking with one bank exclusively
(3) Customers returning lost items
(4) Customer giving gifts to banks
(5) None of these
Ans: (2)
95. A marketing plan is necessary for ___________
(1) Having a focused approach to marketing
(2) To decide marketing strategies
(3) To decide product strategy
(4) To decide advertising strategy
(5) All of these
Ans: (5)
96. Public relations is required for _________
(1) Improving customer service in the company
(2) Improving marketing functions in the company
(3) Better atmosphere in the company
(4) All of these
(5) None of these
Ans: (4)
97. One of the following qualities is not required for effective marketing. That is _________
(1) Self-motivation
(2) Effective communication skills
(3) Teamwork
(4) Perseverance
(5) Sympathy
Ans: (5)
98. Gift of the gab means _________
(1) Distributing gifts
(2) Collecting garbage
(3) Multi-linguist
(4) Good communication skills
(5) Short-tempered
Ans: (4)
99. Rural marketing involves ___________
(1) Selling to farmers and agriculturists
(2) Selling to rural households
(3) Selling to rural industries
(4) Arranging melas
(5) All of these
Ans: (5)
100. Find the incorrect statement:
(1) Marketing is redundant in computerised banks
(2) Marketing is redundant in foreign countries
(3) Marketing is redundant in private establishments
(4) Marketing is redundant in Government establishments
(5) All of these
101. Proper Marketing requires __________
(1) Planning
(2) Sympathy
(3) Knowledge of products
(4) (1) and (2) both
(5) (1) and (3) both
Ans: (5)
102. Market information means _________
(1) Knowledge of companies
(2) Cross- country information
(3) Knowledge of related markets
(4) Selling to existing customers
(5) None of these
Ans: (3)
103. Relationship selling means ________
(1) Preparing a list of relatives
(2) Cross-selling
(3) Selling to relatives
(4) Selling to strangers
(5) Tele marketing
Ans: (3)
104. Qualities of a good salesman are__________
(1) Patience and politeness
(2) Empathy and perseverance
(3) Steadfast and committed
(4) (1) and (2) both
(5) All (1), (2) and (3)
Ans: (5)
105. A lead is useful for _______
(1) A marketing staff
(2) A team leader
(3) Bank’s chairman
(4) An industry making lead products
(5) Not useful, as it is poisonous
Ans: (1)
106. Market research is needed __________
(1) For extra service charges
(2) For levy of VAT
(3) For good customer service
(4) For effective selling
(5) There is no need for market research
Ans: (3)
107. Marketing and selling are ________
(1) Not required if profit is high
(2) Not required if sales are high
(3) Not required in monopolistic conditions
(4) All of the above
(5) None of these
Ans: (5)
108. 4 P’s of marketing means___________
(1) Primary marketing techniques.
(2) Person, Place, Product and Promotion
(3) Promoting authority
(4) Purpose, Place, Passion, and Product
(5) None of these
Ans: (2)
109. Market segmentation means ___________
(1) Dividing the market into various groups
(2) Segmenting by age
(3) Segmenting by tastes
(4) Segmenting geographically
(5) All of the above
Ans: (5)
110. Digital marketing means – (find the correct option)
(1) Selling with calculators
(2) Marketing of digital instruments
(3) Marketing through internet and telephones
(4) Export finance
(5) None of these
Ans: (3)
111. Customer database means__________
(1) Customers biodata
(2) Customer loyalty
(3) Customers loans details
(4) Information on customers’ needs
(5) None of these
Ans: (4)
112. Bank marketing is necessary due to ____________
(1) Globalisation
(2) Recession
(3) Merger of banks
(4) Shortage of resources
(5) Selling various different items in banks.
Ans: (5)
113. Marketing plans are used for
(1) Doing research by marketing students.
(2) Planning departments
(3) Purchase of consumable items from retail outlets
(4) All of the above
(5) None of these
Ans: (5)
114. Customer database is used by________
(1) Individuals
(2) Institutions
(3) Builders
(4) Marketing experts
(5) None of these
Ans: (4)
115. Customisation means __________
(1) Designing products to suit the company
(2) Designing strategies to suit the company
(3) Designing products to suit individual customers
(4) All of the above
(5) None of these
Ans: (4)
116. Product mix means _________
(1) Distributing a mix of products
(2) Collecting ideas to sell better
(3) Satisfying the customers
(4) Bundle of products required by the customer
(5) Various products designed by the company
Ans: (5)
117. Selling skills are judged by __________
(1) Number of goods sold
(2) Amount of profit earned
(3) Number of customers converted
(4) All of the above
(5) None of these
Ans: (4)
118. Rural marketing involves_________
(1) Selling to rural banks
(2) Selling by rural banks
(3) Selling to rural customers
(4) Arranging industrial exhibitions
(5) All of the above
Ans: (5)
119. Direct marketing is necessary for ________
(1) Having a focused approach to marketing
(2) Boosting sales
(3) Better customer contacts
(4) All of the above
(5) None of these
Ans: (4)
120. Marketing of Internet banking means _____________
(1) Meeting of Banks on the net
(2) Net practice
(3) Marketing the usage of banking transactions through Internet.
(4) Transactions with foreign countries
(5) All of the above
Ans: (3)