List of 100+ model marketing questions and answers for SBI associate clerk exam! This will provide you with the most frequently asked objective type questions on marketing that will help you to crack SBI associate clerk exam, IBPS, PO, Gramin bank and other competitive exams.
1. Marketing is the combined study of ________
(1) Buyer’s behaviour and consumer tasks
(2) Product demand and product supply
(3) Brand building and publicity
(4) Sales force abilities and customer responses
(5) All of these
Ans: (5)
2. Effective marketing helps in _______
(1) Boosting the sales
(2) Boosting the purchases
(3) Boosting the demand and supply
(4) All of these
(5) None of these
Ans: (4)
3. Market size means _____
(1) Size of the sales teams
(2) Size of the company
(3) Scope for profit
(4) Scope for marketing
(5) None of these
Ans: (4)
4. Market share means ________
(1) Share market
(2) Sensex
(3) Market changes
(4) Market demands
(5) Share of business among pears
Ans: (5)
5. Direct marketing means______
(1) Face to face marketing
(2) Over the counter marketing
(3) Door to door marketing
(4) All of these
(5) None of these
Ans: (4)
6. A “Lead” means________
(1) A buyer
(2) A seller
(3) Employee
(4) Employer
(5) None of these
Ans: (1)
7. DSA means ______
(1) District Sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales Agents
(4) Distributor and State Agent
(5) None of these
Ans: (2)
8. A DSA’s main function is _________
(1) To boost customer contacts
(2) To boost emails
(3) To boost telemarketing
(4) All of these
(5) None of these
Ans: (1)
9. A “Prospect” means ______
(1) Company’s prospectus
(2) Company’s memorandum of association
(3) A likely buyer
(4) A likely seller
(5) None of these
Ans: (3)
10. To “close a call” means ______
(1) To clinch the sales
(2) To abandon the sales
(3) To lose the business
(4) To annoy the customer
(5) To exit from the sales team
Ans: (3)
11. Good selling skill calls for _________
(1) Patience
(2) Perseverance
(3) Persuasion
(4) Pursuit
(5) All of these
Ans: (5)
12. Marketing channels means ______
(1) Delivery time
(2) Delivery period
(3) Sales outlets
(4) Purchase outlets
(5) All of these
Ans: (5)
13. Value added services means ______
(1) Additional cost
(2) Additional production
(3) Additional staff
(4) Additional services
(5) All of these
Ans: (4)
14. A target group means _________
(1) Group of salesmen targeting the customers
(2) Likely buyers
(3) Group of products
(4) Group of companies
(5) All of these
Ans: (5)
15. “USP” in marketing means ________
(1) Useful sales procedures
(2) Useful selling propositions
(3) Useful Sales Persons
(4) Used Sales Plans
(5) Unique Selling Propositions
Ans: (5)
16. “ATM” stands for
(1) Anywhere Marketing
(2) Any Time Marketing
(3) Any Time Money
(4) Automated Teller Machine
(5) Automatic Timely Machine
Ans: (4)
17. Market plan is a______
(1) Selling process
(2) Year-end-budget
(3) Calendar
(4) Business document for marketing strategies
(5) All of these
Ans: (4)
18. Market segmentation means dividing ________
(1) The market group into homogeneous groups
(2) The market process into easy steps
(3) The sales teams into small groups
(4) All of these
(5) None of these
Ans: (1)
19. “HNI” means_______
(1) Highly Non-Interested Individuals
(2) Highly Needy Individuals
(3) High Net-Worth Individuals
(4) Highly Negative Individuals
(5) None of these
Ans: (3)
20. Digital marketing includes-Find the incorrect answer
(1) Web advertisement
(2) E-mail canvassing
(3) Blogs
(4) SMS campaigns
(5) Mobile alerts
21. “Relationship” means _____
(1) Relation between salesperson
(2) Relation between buyer and seller
(3) Relation between company and consumer
(4) All of these
(5) None of these
Ans: (3)
22. Marketing of services is known as _______
(1) Transaction marketing
(2) Door-to-door marketing
(3) Relationship marketing
(4) Internal marketing
(5) All of these
Ans: (3)
23. “Referrals” means _______
(1) Reference books
(2) Leads provided by operation staff
(3) Sales persons
(4) Front-office staff
(5) Management
Ans: (2)
24. “Conversion” in sales language means _______
(1) Converting a buyer into a seller
(2) Converting a seller into a buyer
(3) Converting a prospect into a client
(4) All of these
(5) None of these
Ans: (3)
25. Bank marketing is same as ______
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) All of these
(5) None of these
Ans: (2)
26. Leads can be provided by______
(1) Friends and relatives
(2) Websites
(3) Directories
(4) Colleagues
(5) All of these
Ans: (5)
27. One of the following is not a sales activity. Find the same.
(1) Identifying leads
(2) Making a call
(3) Presentation
(4) Negotiation
(5) After-sales service
Ans: (5)
28. Selling is a function undertaken by _______
(1) All the sales persons
(2) All the employees
(3) Entire organisation
(4) Outsourced agencies
(5) All of these
Ans: (3)
29. Find the correct statement—
(1) Selling is same as marketing
(2) Selling is more than marketing
(3) Selling is part of marketing
(4) All of these
(5) None of these
Ans: (3)
30. You can start Microsoft Word by using button_______
(1) New
(2) Start
(3) Program
(4) Control Panel
(5) None of these
Ans: (2)
31. Marketing is a function undertaken by _____
(1) All DSA’s
(2)-All front-office staff
(3) Whole organisation
(4) All of these
(5) None of these
Ans: (3)
32. Non-product selling means_______
(1) Selling variety of products
(2) Selling only one product
(3) Selling seasonal products
(4) Selling services
(5) All of these
Ans: (4)
33. A vision statements is________
(1) Not required for established companies
(2) Not required due to competition
(3) Not required as no one understands them
(4) A long term Inspiration
(5) None of these
Ans: (4)
34. Effective bank marketing requires ________
(1) Proper pricing
(2) Customized products
(3) Simple procedures
(4) Market research
(5) All of these
Ans: (5)
35. Direct marketing means ______
(1) Face-to-face marketing
(2) Melas
(3) Seminars
(4) Indoor marketing
(5) Online marketing
Ans: (1)
36. Indirect marketing means______
(1) Marketing by non-sales persons
(2) Market survey
(3) Market research
(4) Advertisements
(5) All of these
Ans: (5)
37. Marketing is – Find the wrong option.
(1) An ancient concept
(2) A modern need
(3) A continuous affair
(4) A team effort
(5) A direct need for survival
Ans: (1)
38. Customer’s Relationship with the bank is influenced by_____
(1) Customers’ attitudes
(2) Attitudes of bank staff
(3) Interest rates of the bank
(4) Attitudes of sales persons
(5) All of these
Ans: (5)
39. Marketing is best suited in __________
(1) Buyer’s market
(2) Sellers’ market
(3) Internal marketing
(4) Direct marketing
(5) None of these
Ans: (1)
40. Delivery channels other than bank counters are ____
(1) ATMs
(2) Internet Banking
(3) Mobile Banking
(4) Tele banking
(5) All of these
Ans: (5)
41. Marketing can be effected by _______
(1) Bringing in new customers
(2) Retaining existing customers
(3) Selling more to existing customers
(4) Quality pre and post sales service
(5) All of these
Ans: (4)
42. Of the 4P’s of marketing, 3 are Product, Place and Promotion. Which is the 4th P?
(1) Price
(2) Pricing
(3) Purpose
(4) Pride
(5) Pursuit
Ans: (1)
43. Innovation in marketing means ________
(1) Good communication skills
(2) Good negotiation skills
(3) Spirited motivation
(4) Novel methods of selling
(5) Tired of marketing
Ans: (4)
44. Telemarketing involves________
(1) Good communication skills
(2) High level of motivation
(3) Door-to-door campaigns
(4) Event management
(5) All of these
Ans: (1)
45. Online Marketing is______
(1) Same as face-to-face marketing
(2) Easier than traditional marketing
(3) Boring as customers are not visible
(4) Voluminous task
(5) None of these
Ans: (2)
46. A Mission Statement is________
(1) Same as a vision statement
(2) Same as targets
(3) Part of the marketing plan
(4) All of these
(5) None of these
Ans: (4)
47. Market research is required for _______
(1) Deciding sales volume
(2) Deciding production levels
(3) Deciding marketing strategies
(4) Deciding sales team numbers
(5) All of these
Ans: (5)
48. Market segmentation means _______
(1) Dividing the sales team into small groups
(2) Dividing the marketing process into small steps
(3) Dividing the territory into small areas
(4) Dividing the target groups into homogeneous groups
(5) All of these
Ans: (4)
49. Market segmentation is required _________
(1) For avoiding cold calls
(2) To increase production
(3) For territory allocation
(4) For focused marketing
(5) For increasing profits
Ans: (4)
50. Motivation for sales persons can be achieved through _____
(1) High success rate of conversions
(2) Better sales incentives
(3) Continuous training and updation of knowledge
(4) Support from operation staff
(5) All of these
Ans: (5)
51. Marketing of education loans can be done by _________
(1) Approaching eligible students
(2) Approaching the parents
(3) Approaching colleges
(4) Having tie-ups with educational institutes
(5) All of these
Ans: (5)
52. Diversification is useful for _______
(1) Attaching more customers
(2) Retaining existing customers
(3) Increasing sales volume
(4) All of these
(5) None of these
Ans: (4)
53. Diversification means_______
(1) Dividing the market into small segments
(2) Dividing energy of the sales persons
(3) Marketing of diverse products
(4) All of these
(5) None of these
Ans: (3)
54. One of the following is not a function of retail banking
(1) Accepting fixed deposits
(2) Giving home loans
(3) Giving education Loans
(4) Joint ventures
(5) None of these
Ans: (4)
55. The target group for fixed deposits is _________
(1) All individuals
(2) All corporates
(3) NRI’s
(4) Government bodies
(5) All of these
56. Data mining means_______
(1) Same as database
(2) Same as data warehouse
(3) Market survey
(4) Analyzing the data on customers
(5) None of these
Ans: (4)
57. Customer database is______
(1) Useful for lead generation
(2) Useful for cross selling
(3) Useful for CRM
(4) Useful for customization of products
(5) All of these
Ans: (5)
58. Data warehouse is______
(1) A godown
(2) A shop selling computers
(3) A showroom
(4) A system where data on customers is stored
(5) None of these
Ans: (4)
59. Retail Banking means_______
(1) Retail shopkeepers
(2) Banks financing to retail traders
(3) Same as universal banking
(4) Giving loans to corporates
(5) Giving consumer loans to various public
Ans: (5)
60. Education loans can be more effectively canvassed by __________
(1) Door-to-door campaigns
(2) E-mail contacts
(3) Diversification
(4) Tie-up with colleges
(5) All of these
61. A Call Centre is____
(1) A meeting place for DSAs
(2) A Training Centre for DSAs
(3) A meeting place for customers
(4) Data Centre
(5) A back office set up where customer queries are answered
Ans: (5)
62. The sequence of a sales process is ________
(1) Lead generation, call, presentation & sale
(2) Sale, presentation, lead generation & call
(3) Presentation, lead generation, sale & call
(4) Lead generation, call, sale & presentation
(5) There is no sequence required
Ans: (1)
63. ‘Value-added services’ means ________
(1) Better value at a premium
(2) Costlier services
(3) Additional services
(4) Better value at a discount
(5) At par services
Ans: (3)
64. To ‘Close a Call’ means____
(1) To end the conversation
(2) To put the phone down
(3) To close the doors
(4) To clinch the sale
(5) To close the business
Ans: (4)
65. ‘Customisation’ means______
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
(5) None of these
Ans: (1)
66. A ‘Call’ in marketing language means _______
(1) Calling on a salesperson
(2) Calling on a customer
(3) Making a phone-call
(4)Telemarketing
(5) None of these
Ans: (2)
67. Computers manipulate data in many ways, and this manipulation is called ______
(1) Upgrading
(2) Processing
(3) Batching
(4) Utilizing
(5) None of these
Ans: (1)
68. A marketing survey is required for______
(1) Deciding marketing strategies
(2) Deciding product strategies
(3) Deciding pricing strategies
(4) All of these
(5) None of these
Ans: (4)
69. The target group for education loans is ________
(1) All colleges
(2) All parents
(3) Research scholars
(4) Meritorious students seeking higher education
(5) All of these
Ans: (5)
70. Cross-selling means_____
(1) Selling with a cross face
(2) Cross country marketing
(3) Selling other products to existing customers
(4) Selling to friends
(5) Selling to employees
Ans: (3)
71. Market segmentation is useful for _______
(1) Preferential marketing
(2)Targeting existing clients
(3) Identifying prospects
(4) Knowing customers’ tastes
(5) All of the above
Ans: (5)
72. The target group for savings deposit accounts is _________
(1) Newborn babies
(2) Students
(3) Parents
(4) Businessman
(5) All of the above
Ans: (5)
73. Market segmentation can be resorted to by means of __________
(1) Segmenting by age
(2) Segmenting by income
(3) Segmenting geographically
(4) All of these
(5) None of these
Ans: (4)
74. The target group for a car loan is _____
(1) All auto drivers
(2) All auto dealers
(3) All car owners
(4) Any individual needing a car
(5) All of these
Ans: (4)
75. Market information means ________
(1) Knowledge of industries
(2) Knowledge of households
(3) Knowledge of peers
(4) Knowledge of customers’ tastes
(5) All of these
Ans: (5)
76. Bancassurance means_____
(1) Banks promising to give loans
(2) Bank promising to pay interest
(3) Banks selling insurance products
(4) Assurance to repay loans
(5) None of these
Ans: (5)
77. The target group for agricultural loans is _____
(1) Any farmer
(2) Farm labourers
(3) Any individual dealing in agricultural or related activity
(4) Farmers’ societies
(5) All of these
Ans: (5)
78. The target group for credit cards is______
(1) Existing cardholders
(2) All graduates
(3) All minors
(4) Individuals with taxable income
(5) All of these
Ans: (4)
79. Market segmentation means ______
(1) Segmenting the salesmen
(2) Segmenting the employees
(3) Segmenting the customers as per their needs
(4) Segmenting the products
(5) All of these
Ans: (3)
80. A target group means _____
(1) A group of sellers
(2) A group of buyers
(3) A group of products
(4) A group of persons to whom sales should be focused
(5) All of these
Ans: (4)
81. Good marketing requires one of the following ______
(1) Proper planning
(2) Good team work
(3) Good communication skills
(4) Knowledge of products
(5) All of these
Ans: (1)
82. Marketing is a_____
(1) One day effort
(2) Team effort
(3) One man effort
(4) All of these
(5) None of these
Ans: (4)
83. Service marketing is the same as_______
(1) Transaction marketing
(2) Relationship marketing
(3) Internal marketing
(4) Outdoor marketing
(5) None of these
Ans: (5)
84. Marketing is influenced by _____
(1) Product demand
(2) An public taste
(3) Buyer behaviour
(4) Brand image
(5) All of these
Ans: (3)
85. Marketing in banks is a necessity today, due to______
(1) Liberalisation
(2) Nationalisation
(3) Fashion
(4) Urbanisation
(5) Marketing in banks is not necessary, as banking in India is more than 200 years old
Ans: (5)
86. Marketing helps in______
(1) Boosting production
(2) Getting new clients
(3) Interacting with strangers
(4) All of these
(5) None of these
Ans: (2)
87. Marketing of services is resorted in _______
(1) Manufacturing concerns
(2) Insurance business
(3) Hotels
(4) Only (1) and (2)
(5) Only (2) and (3)
Ans: (5)
88. Marketing is the art of _____________
(1) Buying more
(2) Paying more
(3) Selling more
(4) Talking more
(5) Only (1) & (2)
Ans: (3)
89. Market share means _________
(1) Share market
(2) Share prices
(3) IPOs
(4) Scope for marketing
(5) Share of business among peers
Ans: (5)
90. A DSA (Direct Selling Agent) is one_______
(1) Who sells through the internet
(2) Who sells direct to the client
(3) Who works on the bank counters
(4) Who works in back office set up
(5) None of these
Ans: (2)
91. Internal marketing means—
(1) Marketing to self
(2) Marketing to family members
(3) Marketing to the staff members
(4) Marketing inside India
(5) Marketing outside India
Ans: (3)
92. A good and effective DSA should______
(1) Copy the competitor company
(2) Criticize the competitor company
(3) Join the competitor company
(4) Be passive
(5) Be more effective than the competitor company
93. A DSA helps in_____
(1) Boosting direct sales
(2) Boosting sales through the net
(3) Strengthening indirect marketing
(4) Strengthening telemarketing
(5) All of these
Ans: (5)
94. Which of the following statements is correct?
(1) Marketing is not required due to globalisation
(2) Marketing causes higher expenses and losses
(3) Marketing is not required in profit-making companies
(4) Marketing sharpens the minds of the employees
(5) Marketing is a waste of time in established companies
Ans: (4)
95. A true marketing mindset requires —
(1) Control mindset
(2) Command mindset
(3) Passive mindset
(4) Active mindset
(5) Inert mindset
Ans: (4)
96. Modern styles of marketing are-
(1) Telemarketing
(2) Web marketing
(3) Advertisement on the net
(4) E-mails
(5) All of these
Ans: (5)
97. Selling is ________
(1) Different from marketing
(2) A sub-function of marketing
(3) Same as marketing
(4) More than Marketing
(5) None of these
Ans: (2)
98. Good selling skills involve—
(1) Patience
(2) Perseverance
(3) Empathy
(4) Knowledge
(5) All of these
Ans: (5)
99. A ‘Lead’ in marketing jargon, means______
(1) A metal
(2) A leash
(3) A likely consumer
(4) A team leader
(5) None of these
Ans: (3)
100. Innovation means _____
(1) Inspiration
(2) Enthusiasm
(3) Compensation
(4) Creativity
(5) All of these