List of 100 + marketing questions for SBI associate bank PO exams! This will help you to learn about the frequently asked objective type questions on marketing especially compiled for SBI associate bank PO exams.
1. Delivery Channel means
(1) Service Center
(2) Place where products are made available to the buyers
(3) Product manufacturing
(4) Handing over the products to the buyers
(5) Other than those given in the options
Ans: (2)
2. Which of the following alternatives is done by non-profit or government organization to further a cause?
(1) Non-profit marketing
(2) Casual marketing
(3) Issue marketing
(4) Brand marketing
(5) Social marketing
Ans: (1)
3. Which of the following markets require developing a superior product and packaging along with continuous advertising?
(1) Consumer markets
(2) Global markets
(3) Business markets
(4) Profit market
(5) Non-profit market
Ans: (1)
4. What is the aim of successful marketing?
(1) To increase the output of sellers
(2) To increase the profit
(3) To increase customer base
(4) To increase the sale
(5) All of the given options
Ans: (4)
5. Market Survey means__.
(1) Market Planning
(2) Market Research
(3) Market Strategies
(4) Market Monitoring
(5) All of the given options
Ans: (2)
6. ___ is reducing the number of organizational levels to get closer to the customer.
(1) Accelerating
(2) Globalizing
(3) Draft the report
(4) Empowering
(5) Flattening
Ans: (5)
7. Which concept holds that consumers will favor those products that offer the most quality, performance, innovative features?
(1) Holistic marketing
(2) Marketing
(3) Selling
(4) Product
(5) Production
Ans: (4)
8. ______ is the acquiring or merging with firms in the same or complimentary inclusive to give economies of scale or scope.
(1) Merging
(2) Outsourcing
(3) Accelerating
(4) Empowering
(5) Globalization
Ans: (1)
9. _______ encourages and empowers personnel to produce more ideas and take more initiative.
(1) Benchmarking
(2) Merging
(3) Flattening
(4) Accelerating
(5) Empowering
Ans: (5)
10. A company setting in a national market often organizes its sales force along __ lines.
(1) Product lines
(2) Psychographic profiles
(3) Geographic
(4) Convenience
(5) Territory
Ans: (3)
11. Product and brand management is sometimes characterized as a system.
(1) Hub and spoke
(2) Regional system
(3) Layered organization
(4) Flattering organization
(5) Wheel
Ans: (1)
12. Increasing the effort to “think global” and “act local” is
(1) Empowering
(2) Globalizing
(3) Flattening
(4) Focusing
(5) Bench marking
Ans: (2)
13. Customization in marketing means
(1) Test
(2) Marketing for change according to client requirement to an already existing product
(3) Costing
(4) Production
(5) All of the given options
Ans: (2)
14. When customers fall into different user groups with distinct buying performances and practices, a __ is desirable.
(1) Flattered organization
(2) Product enhancement organization
(3) SAMT organization
(4) Bond management organization
(5) Market management organization
Ans: (5)
15. SWOT analysis refers to an analysis of a company is
(1) System, weakness, operations, threats
(2) Strengths, weakness, opportunities, threats
(3) Systems, weakness, operation, technology
(4) Strategic units, workers, opportunities, technology
(5) Strength, weakness, opportunities, technology
Ans: (2)
16. Products that are usually purchased due to adversity and high promotional back up rather than desire are called
(1) Regular goods
(2) Sought goods
(3) Unsought goods
(4) Unique goods
(5) Preferred goods
Ans: (3)
17. 3/10 net 30 is an example of which of the following?
(1) Cash Discount
(2) Quantity Discount
(3) Seasonal Discount
(4) Bulk Discount
(5) Trade Discount
Ans: (1)
18. Under priced products sell very well, but they produce less revenue than they would have if prices were raised to the
(1) Variable Level
(2) Demand Curve level
(3) Price Floor Level
(4) Perceived Value Level
(5) Value based Level
Ans: (4)
19. Market Price is also known as
(1) List Price
(2) Value Price
(3) Effective Price
(4) Retail Price
(5) Wholesaler Price
Ans: (3)
20. The phenomenon, when a customer dislikes a product and talks against the product, is termed as
(1) Misinformation
(2) Unfavorable environment
(3) Propaganda
(4) Bad impression
(5) Bad mouth
Ans: (5)
21. A customer requirement about any product in which he/ she needs to avail core features in that product, is called
(1) Real Need
(2) Delighted Need
(3) No Need
(4) Stated Need
(5) Unstated Need
Ans: (4)
22. Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?
(1) Exit interviews
(2) Web Information Hotlines
(3) Business analysis
(4) Customer Complaints Database
(5) Telephone Information Facilities
Ans: (3)
23. Relationship marketing is also known as
(1) Loyalty marketing
(2) Experimental marketing
(3) Value marketing
(4) Promotional marketing
(5) Brand marketing
Ans: (1)
24. Which of the following is NOT an aggressiveness strategy?
(1) Harvesting
(2) Holding
(3) Intensification
(4) Building
(5) All of the above
Ans: (3)
25. A company is providing warehousing facility to its channel members. The company is using which of the following?
(1) Seasonal discount
(2) Cash discount
(3) Quantity discount
(4) Trade discount
(5) Quality discount
Ans: (4)
26. Aggressive pricing is associated with which of the following stage of product life cycle?
(1) Growth
(2) Maturity
(3) Decline
(4) Introduction
(5) Not associated
Ans: (2)
27. Which of the following is NOT an objective of discounts?
(1) Reward valuable customers
(2) Reward competitors
(3) Move out-of-date stock
(4) Increase short-term sales
(5) All of the above
Ans: (2)
28. Which of the following characterizes the top level management of corporates?
(1) Spend more time in coordinating and communicating
(2) Executes (implements) the policies and plans
(3) Determine the objectives, policies and plans of the organisation
(4) Spend more time in directing and controlling
(5) Coordinate the activities of all the departments
Ans: (3)
29. Which of the following does not come under the second level of management in an organization?
(1) Purchase Managers
(2) Departmental Heads
(3) Supervisors
(4) Branch Managers
(5) Finance Managers
Ans: (3)
30. Which of the following terms/ expressions is used to describe a business unit with a competitive advantage that will capture some of the extra economic values it creates, no matter how intense competition is?
(1) Consonance
(2) Advantage
(3) Consistency
(4) Feasibility
(5) All of the above
Ans: (2)
31. Market Segmentation can be defined as
(1) Segment, Target, Price
(2) Sales, Target, Product
(3) Segment, Target, Position
(4) Sales, Time, Product
(5) Service, Sales, Segment
Ans: (3)
32. What is the goal in Two Fold Marketing?
(1) To attract new customers by promising superior value
(2) To keep current customers by delivering satisfaction
(3) To undertake aggressive marketing campaigns
(4) Only 1 and 2
(5) All of the above
Ans: (4)
33. A marketing technique where marketer plays a specific role in a particular segment is called
(1) Mass Marketing
(2) Niche marketing
(3) Strategic Marketing
(4) Communication Marketing
(5) None of these
Ans: (2)
34. In Marketing Mix 4 P’s imply
(1) Product, Price, Place, Promotion
(2) Product, Price, Policy, Place
(3) Place, People, Product, Promotion
(4) People, Price, Profit, Place
(5) None of these
Ans: (1)
35. Which aspect of a project/business is/are evaluated in a SWOT Analysis?
(1) Strengths
(2) Weaknesses
(3) Opportunities
(4) Threats
(5) All of these
Ans: (5)
36. Which of the following best explains the Delphi Method?
(1) It is a profit-maximization method
(2) It is a forecasting method
(3) It is a retrenchment method
(4) It is a output-enhancement method
(5) It is a risk analysis method
Ans: (2)
37. In Market segmentation which among the following is not an economic component?
(1) Age
(2) Gender
(3) Income Level
(4) Taxes
(5) Only 1 and 2
Ans: (5)
38. What does Innovation in Marketing refer to?
(1) Creating a new idea of thought
(2) Discovering new products
(3)Modifying an old idea to present needs
(4)Exploring new ways of being competitive
(5) All of the above
Ans: (1)
39. Which of the following come under the ambit of Customer relationship management?
(1) Sales
(2) Marketing
(3) Customer Service
(4) Technical support
(5) All of the above
Ans: (5)
40. Co-operative society’s act was passed in
(1) 1904
(2) 1912
(3) 1932
(4) 1948
(5) 2001
Ans: (2)
41. Major branding decisions include brand name selection, brand sponsor and strategy.
(1) True
(2) True when brand is so famous
(3) True when brand is very simple
(4) False
(5) False in some special cases
Ans: (1)
42. If a protected brand name becomes too successful, a company can lose the exclusive rights to that name:
(1) False if found guilty
(2) False
(3) False in some cases
(4) True
(5) True when brand is not so typical
Ans: (4)
43. A company has four choices when it comes to brand strategy, new brands, multi brands &
(1) Pure and impure
(2) Line extension and line creation
(3) Line extension and brand extension
(4) Brand extension and brand creation
(5) Line creation and brand creation
Ans: (3)
44. Making a major product line decision involves determining
(1) Product line length
(2) Product line stretching
(3) The marketing mix
(4) Classification
(5) Diversification
Ans: (5)
45. Which of the following is not a step in the new product development process?
(1) Marketing
(2) Test marketing
(3) Concept development and testing
(4) Commercialisation
(5) Market research
Ans: (5)
46. New to the world products where the category itself is new are also known as ____
(1) Specialty products
(2) Diffusions
(3) Innovations
(4) Ideas
(5) Inventions of all the
Ans: (5)
47. Product is the _____ marketing activities.
(1) Bottom
(2) Top
(3) Centre
(4) Point
(5) Source
Ans: (3)
48. Two most important variables of marketing is ______
(1) Consumer
(2) Wholesaler
(3) Product
(4) New product
(5) 1 and 3
Ans: (5)
49. Two concepts of product are
(1) Narrow concept
(2) Line concept
(3) Wide concept
(4) Straight concept
(5) 1 and 3
Ans: (5)
50. “A product is a bundle of physical or chemical properties” states concept of product.
(1) Tall
(2) Narrow
(3) Wide
(4) Small
(5) Straight
Ans: (2)
51. What is one of the examples of narrow concept?
(1) Soap
(2) Fan
(3) Table
(4) Chair
(5) All of the above
Ans: (5)
52. “Product means all the goods and services which may satisfy the needs and wants of customers” states_____ concepts of product.
(1) Table
(2) Chair
(3) Same shampoo available in 5 different packing’s
(4) Toothpaste
(5) Mouth freshener
Ans: (3)
53. If the first commandant in marketing is known as the customer, the second is ______
(1) Product
(2) Raw material
(3) Finished material
(4) Useless material
(5) Safe material
Ans: (1)
54. All the marketing efforts and with product
(1) Starts and end
(2) Begin and mid
(3) Save and secure
(4) Long and short
(5) Brave and safe
Ans: (1)
55. What is the main classification of products/goods?
(1) Consumer product
(2) Industrial product
(3) Safe product
(4) Defence product
(5) 1, 2 and 4
Ans: (5)
56. What the sub-division of consumer products?
(1) Convenience
(2) Shopping
(3) Specialty
(4) All of the above
(5) None of these
Ans: (4)
57. Products which are made for direct consumption by the consumer are called _____
(1) Small product
(2) Big product
(3) Consumer product
(4) Industrial product
(5) None of these
Ans: (3)
58. Example of consumer products is
(1) Scooter
(2) Tyre
(3) Book
(4) Pen
(5) All of the above
Ans: (5)
59. The goods which are purchased by consumers very frequently are called:
(1) Consumer goods
(2) Convenience goods
(3) Shopping goods
(4) Industrial goods
(5) Speciality goods
Ans: (2)
60. Convenience Goods are ______ in nature.
(1) Durable
(2) Semi Durable
(3) Non-Durable
(4) Perishable
(5) None of the above
Ans: (3)
61. The goods which are purchased by customers only after comparing their quality, price and other things are called___________________.
(1) Convenience goods
(2) Shopping goods
(3) Speciality goods
(4) Normal goods
(5) Abnormal goods
Ans: (2)
62. Example of shopping goods is—
(1) Furniture
(2) Clothes
(3) Shoes
(4) Sarees
(5) All of the above
Ans: (5)
63. These type of goods are having some unique characteristics —
(1) Speciality goods
(2) Clothes
(3) Normal goods
(4) Shopping goods
(5) Simple goods
Ans: (1)
64. In Sales presentation approach good listening and problem solving skills is the
(1) Need satisfaction
(2) Canned approach
(3) Formulae approach
(4) Logical approach
(5) Critical thinking
Ans: (1)
65. Core banking is which kind of computerised mode?
(1) Decentralised
(2) Authoritative
(3) Unified
(4) ATM
(5) Centralised
Ans: (5)
66. Pricing based on area is called ______
(1) Skimming pricing
(2) Cost plus pricing
(3) Geographical pricing
(4) Premium pricing
(5) Domestic pricing
Ans: (3)
67. Middlemen who do not take any title to goods is _______
(1) Retailer
(2) Agent
(3) Supplier
(4) Wholesaler
(5) Commission house
Ans: (2)
68. To cover fund distribution expenses, open ended funds generally—
(1) Sell investments
(2) Charge a fee from agents
(3) Create a reserve
(4) Charge only recurring expenses
(5) Charge entry is exit loads from investor
Ans: (5)
69. Major channel components who help in transfer of goods from hands of producer to consumer __________
(1) Creditor
(2) Salesman
(3) Middlemen
(4) Supplier
(5) Manufacturer
Ans: (6)
70. Consumer purchasing power is determined by _______
(1) Disposable income
(2) Demand
(3) Salary
(4) Price
(5) Total income
Ans: (1)
71. Which of the following is an example of service marketing?
(1) Mobile
(2) Insurance
(3) Refrigerator
(4) Telecommunication
(5) Motor car
Ans: (4)
72. Main aim of regulated market is ___________
(1) Earn more profit
(2) Increase cost
(3) Avoid distribution cost
(4) Increase sales
(5) Eliminate middle man
Ans: (5)
73. Mutual fund without sales charge is?
(1) New fund
(2) Aggressive growth fund
(3) No loan fund
(4) Passive fund
(5) A load fund
Ans: (3)
74. Market research is done for what purpose
(1) Competitor
(2) Production
(3) Supply
(4) Specific problem
(5) None of these
Ans: (4)
75. Markets are created by ________
(1) Businessmen
(2) Economic force
(3) Nature
(4) People
(5) Producer
Ans: (2)
76. NAV is defined as _________
(1) Assets minus investments
(2) Assets per unit
(3) Assets minus liabilities
(4) Liabilities minus Assets
(5) Assets minus liabilities per unit
Ans: (3)
77. NEFT stands for ___________
(1) National Electronic fund transfer
(2) Notional Electronic fund transfer
(3) Natural Electronic fund transfer
(4) National earning fund transfer
(5) National electronic fund transaction
Ans: (4)
78. Standardization is related to __________
(1) Product line
(2) Estimated demand
(3) Locating supply
(4) Grading
(5) Description
Ans: (2)
79. Selling the same product at different price is known as ________
(1) Price lining
(2) Double pricing
(3) Monopoly pricing
(4) Geographical pricing
(5) Dual pricing
Ans: (5)
80. Demand based pricing is __________
(1) Differential pricing
(2) Marginal pricing
(3) Target pricing
(4) Skimming pricing
(5) Markup pricing
Ans: (1)
81. Merchandise transactions’ fundamental aspect is _______________
(1) Financial
(2) Insurance
(3) Packing
(4) Grading
(5) Marketing
Ans: (1)
82. Perfect market characteristics _________
(1) Monopolistic
(2) Prices not uniform
(3) Free entry & exit
(4) Lack of communication
(5) Products not identical
Ans: (2)
83. EFT _______
(1) Electrical fund transfer
(2) Electronic fund transfer
(3) Electronic fund transaction
(4) Electronic financial transaction
(5) Easy fund transfer
Ans: (4)
84. Process by which product is branded is called _________
(1) Branding
(2) Pricing
(3) Packaging
(4) Advertisement
(5) Brand
Ans: (1)
85. Mercatus meaus _________
(1) To import
(2) Buying
(3) To trade
(4) To sell
(5) To assemble
Ans: (3)
86. Price & competition increases in the __________
(1) Declining stage
(2) Growth stage
(3) Introduction stage
(4) Maturity stage
(5) Stagnant stage
Ans: (2)
87. Brand loyalty is ___________
(1) Insistence
(2) Recognition
(3) Detection
(4) Identification
(5) Preference
Ans: (1)
88. Modern marketing is __________
(1) Price oriented
(2) Consumer oriented
(3) Product oriented
(4) Place oriented
(5) Profit oriented
Ans: (3)
89. What carries verbal information about product?
(1) Price
(2) Bill
(3) Label
(4) Invoice
(5) Producer
Ans: (2)
90. Which of the following statement is true?
(1) Selling and marketing are same
(2) Marketing not include business
(3) Selling includes marketing
(4) Marketing includes selling
(5) Selling and marketing has no difference
Ans: (5)
91. Group of product is __________
(1) Product line
(2) Diversification
(3) Differentiation
(4) Mix items
(5) Closely related
Ans: (2)
92. Which of the following is not termed as sales practice?
(1) Advertisement
(2) Handling Customer
(3) Agent commission
(4) Broking
(5) Before and after sales service.
Ans: (3)
93. According to section 193, if an agent has appointed a sub- agent without having the authority to do so, that is, the sub agent has been un-authorisedly appointed, the implications of such appointment will be the following except-
(1) The principle, in such a situation, will cease to be li able for any act of the sub- agent.
(2) The principle cannot hold the sub-agent liable for fraud or wilful default in the performance of his obligations.
(3) The agent who has un-authorisedly appointed the sub-agent will be liable to the principle and the third parties.
(4) Only (1) and (2) are true
(5) (1), (2), (3) all are true.
Ans: (4)
94. ______ is the process of dividing a market up into different groups of customers, in order to create different products to meet their specific needs.
(1) Standardization
(2) Channelization
(3) Segmentation
(4) Grading
(5) Distribution
Ans: (1)
95. Six Stages to the Consumer Buying Decision Process in correct sequence are
(1) Problem Recognition, Information search, Evaluation of Alternatives, Purchase decision, Purchase, Post-Purchase Evaluation
(2) Information search, Problem Recognition, Evaluation of Alternatives, Purchase decision, Purchase, Post-Purchase Evaluation
(3) Information search, Evaluation of Alternatives, Problem Recognition, Purchase decision, Purchase, Post-Purchase Evaluation
(4) Evaluation of Alternatives, Information search, Problem Recognition, Purchase, Purchase decision, Post- Purchase Evaluation
(5) Problem Recognition, Evaluation of Alternatives, Information search, Purchase, Purchase decision, Post-Purchase Evaluation
Ans: (4)
96. Short term funds are borrowed on loan from _______
(1) Open market
(2) Money market
(3) Closed market
(4) Creditor
(5) Stock market
Ans: (3)
97. Marketing Utility comprises of the following except-
(1) Form
(2) Time
(3) Place
(4) Possession
(5) Promotion
Ans: (1)
98. The 15 day free look period in case of insurance starts
(1) From issuance of policy
(2) Receipt of policy by policy holder
(3) Request of cancellation is made
(4) On first renewal of policy
(5) On termination of policy
Ans: (2)
99. In Zero level channel marketing
(1) Producer sells directly to the consumer
(2) Wholesaler sells directly to the consumer
(3) Retailer sells directly to the consumer
(4) Agent sells directly to the consumer
(5) Merchant houses sells directly to the consumer
Ans: (5)
100. Which of the following customer services offered by banking system is not customer oriented?
(1) ATM
(2) Online banking facility
(3) Paperless transaction
(4) Loans
(5) Instant Money Transfer
Ans: (2)
101. Agricultural production __________
(1) Low priced
(2) Low quality
(3) Highly priced
(4) Homogeneous
(5) Hetrogeneous
Ans: (1)
102. What is/are benefit (s) of the door-to-door advertising?
(1) Establishment of a solid relationship with customer
(2) Door hangers provide an idea about the product
(3) Customers may know about the product at their home
(4) A talented sales person can satisfy the customer on the spot
(5) All of the above
Ans: (4)
103. Door to door sales is a type of marketing technique that employs
(1) Direct Selling
(2) Sales Promotion
(3) Distributed Marketing
(4) Vertical Marketing System
(5) Channel Management
Ans: (1)
104. ______ is a system through which a group of farmers join together to carry on some or all the process involved in bringing goods to the consumer.
(1) Collective Bargaining
(2) Market Regularisation
(3) Distributed Marketing
(4) Co-operative Marketing
(5) Channelization
Ans: (4)
105. ECS stands for
(1) Electronic customer service
(2) Electronic credit service
(3) Electronic clearing service
(4) Electronic core service
(5) Electronic check service
Ans: (3)
106. Which of the following refers to the attainment of an organization’s sales goals in an effective & efficient manner through planning, staffing, training, leading & controlling organizational resources.
(1) Marketing management
(2) Sales management
(3) Personal selling
(4) Sales and distribution management
(5) Sales promotion
Ans: (2)
107. Following are the limited service wholesalers except
(1) Cash and cany stores
(2) Drop shippers
(3) Truck wholesalers
(4) Mail order wholesaler
(5) Specialty wholesaler
Ans: (5)
108. Group of customers seeking a distinctive mix of benefits who are ready to pay extra premium refers to
(1) Local marketing
(2) Individual marketing
(3) Niche marketing
(4) Geographic marketing
(5) Brand marketing
Ans: (3)
109. Demographic segmentation includes the following except
(1) Age
(2) Gender
(3) Income
(4) Lifestyle
(5) Usage
Ans: (5)
110. National Agricultural Co-operative Marketing Federation (NAFED) was established in
(1) 1956
(2) 1958
(3) 1960
(4) 1962
(5) 1974
Ans: (2)
111. When consumer demand for products varies depending on the weather, holiday season or everyday wants and needs, then this refers to which type of marketing utility?
(1) Form
(2) Usage
(3) Time
(4) Possession
(5) Place
Ans: (5)
112. A consumer, making a purchase decision will be affected by the following Psychological factors except:
(1) Motives
(2) Perception
(3) Ability and knowledge
(4) Lifestyles
(5) Social class
Ans: (5)