Compilation of the most probable, model question and answers on marketing for SBI clerk exam! This will help you to learn about the objective type practical questions on marketing for SBI, Clerk, BANK PO and other competitive exams.
1. The target group for a car loan is _________
(1) All persons owning a car
(2) A family with more than 2 members
(3) Car designers
(4) Car garages
(5) Car showrooms
Ans: (2)
2. Standard marketing practices include _________
(1) Poaching
(2) Unhealthy competition
(3) Lowering the selling price
(4) Unhealthy discount schemes
(5) Phishing
Ans: (3)
3. Market segmentation means dividing _________
(1) The marketing teams into small groups
(2) The employees as per their grades
(3) The products, as per their usage
(4) The products, as per their life cycles
(5) The market, as per the tastes and needs of different groups
Ans: (5)
4. The process of discovering patterns and relationships using the available customer data to reveal what customers want and how they act is known as ________
(1) Data warehousing
(2) Database
(3) Data mining
(4) Data building
(5) Data matching
Ans: (3)
5. Telemarketing means _________
(1) Internet marketing
(2) Selling telephones
(3) Door-to-door contacts
(4) Sending and receiving SMS messages
(5) Marketing through telephone calls
Ans: (5)
6. Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as_________
(1) Cross selling
(2) Forward selling
(3) Marketing
(4) Channel marketing
(5) Up selling
Ans: (5)
7. The modern marketing concept asserts that ‘marketing’ starts with the product idea and ends with __________
(1) Production of quality product
(2) Advertisement campaign
(3) Customer satisfaction
(4) Sale of the product
(5) Exchange of money
Ans: (3)
8. A situation in which consumer purchases are unplanned is called ________
(1) Latent demand
(2) Impulse buying
(3) Irregular demand
(4) Unwholesome buying
(5) None of these
Ans: (2)
9. One of the following is NOT required in a good sales person. Find the same ________
(1) Sympathetic approach
(2) Good communication skills
(3) Courteous nature
(4) Persuasion skills
(5) Perseverance
Ans: (1)
10. List of people who do not wish to receive telemarketing calls is ___________
(1) Dare Not Call List
(2) Do Not Call List
(3) Do Not Dial List
(4) Do Never Call List
(5) None of these
Ans: (2)
11. Marketing of goods experimentally in several carefully selected areas before releasing them on a wide scale is known as __________
(1) Sampling
(2) Segmentation
(3) Segregation
(4) Test Marketing
(5) Grading
Ans: (4)
12. Motivation in Marketing means _________
(1) Inspiring sales persons to talk more
(2) Inspiring sales persons to sell more
(3) Inspiring counter staff to talk more
(4) Market size
(5) Marketplace
Ans: (2)
13. Setting price of a product based on the buyer’s perceptions of value rather than on the seller’s cost is known as ____________
(1) Break even pricing
(2) Target profit pricing
(3) Cost plus pricing
(4) Value based pricing
(5) None of these
Ans: (4)
14. Which one of the following best describes the term ‘Negative Demand’?
(1) Consumers begin to buy a product less frequently
(2) Consumers do not at all buy a product
(3) Consumers are unaware or uninterested in a product
(4) Consumer purchases vary on a seasonal basis
(5) Consumers dislike a product and may even pay to avoid it
Ans: (5)
15. Leads for canvassing home loan accounts can be obtained from _______
(1) Builders
(2) Individuals building one’s own house
(3) Audit departments
(4) Brick manufacturers
(5) Cement suppliers
Ans: (1)
16. Internet banking can be popularised by way of __________
(1) Reduced prices
(2) Higher prices
(3) Wide Area Network
(4) Better technology
(5) More ATMs
Ans: (3)
17. Uncertain outcomes involving the market for goods and services; such as the possibility of price declines or increases, changes in consumer preferences, and/ or changes in the nature of competition is called _______
(1) Market scope
(2) Market risk
(3) Market outlook
(4) Market outcome
(5) Market design
Ans: (2)
18. Good competition helps in__________
(1) Improved customer service
(2) Reduced sales
(3) Improved brand image
(4) More market share
(5) Better customer profile
Ans: (1)
19. The systematic gathering, recording and analysing of data with respect to a particular market is known as _________
(1) Market share
(2) Market segmentation
(3) Market profile
(4) Market research
(5) Marketing research
Ans: (4)
20. The most common source for leads generation for any company is ________
(1) House magazines
(2) Audit guidelines
(3) Yellow pages
(4) Dictionary
(5) Vision document
Ans: (3)
21. EMI is a marketing tool if_______
(1) It is very high
(2) It is very low
(3) It is increasing
(4) It is fluctuating
(5) It has no role as a marketing tool
Ans: (2)
22. Which one of the following may be classified as FMCG?
(1) Printing machines
(2) Tobacco products
(3) Lifesaving drugs
(4) Coin vending machines
(5) Industrial goods
Ans: (2)
23. Buyer resistance in a sales deal can be overcome by means of______
(1) Lengthy sales talk
(2) Confusing sales talk
(3) IT jargons
(4) Perseverance
(5) Arguing skills
Ans: (4)
24. Best, important and the central activity of a business is known as its _______
(1) Portfolio
(2) Product line
(3) Nuclear activity
(4) Mainstay
(5) Core competency
Ans: (5)
25. The target group for home loans is _______
(1) All body-builders
(2) Tiles manufacturers
(3) Housing societies
(4) Farmers’ societies
(5) Individuals not owning any house
Ans: (5)
26. Delivery channels means ________
(1) Sales outlets
(2) Purchased goods
(3) Product shelf-life
(4) Courier person
(5) Channel finance
Ans: (4)
27. Using a customer’s buying history to select them for related offers is known as ______
(1) Up-Selling
(2) Prospecting
(3) Marketing
(4) Channel Selling
(5) Cross Selling
Ans: (5)
28. The concept of selling is different from marketing and alms at profit maximisation through _________
(1) Increasing Sales Volume of Quality products
(2) Customer Satisfaction
(3) Solution of Customer Problems
(4) Satisfaction of Customer Needs
(5) Innovation and Market Research
Ans: (1)
29. The segmentation of markets based on the gender of the customer is a type of __________
(1) Geographic segmentation
(2) Demographic segmentation
(3) Psychographic segmentation
(4) Socio cultural segmentation
(5) Lifestyle based segmentation
Ans: (2)
30. Mass communication with customers or potential customers, usually through paid public media is known as___________
(1) Publicity
(2) Sales Promotion
(3) Advertising
(4) Public Relations
(5) Brand Building
Ans: (3)
31. A ‘Call’ means __________
(1) An internet terminology
(2) Contacting a prospective customer
(3) Visiting a call centre
(4) Attending to a complaint
(5) Websites
Ans: (2)
32. Prospect means ________
(1) Existing customers
(2) A Likely buyer
(3) Mission document
(4) A religious leader
(5) New targets to be achieved
Ans: (2)
33. KYC means _________
(1) Keep Your Customers cool
(2) Keep Your Credit Card
(3) Know Your Customers
(4) Keep Your Cool
(5) Know Your Credits
Ans: (3)
34. The collective perceptions and impressions people have formed about an organisation, its products and/or its services, is known as its__________
(1) Brand Value
(2) Brand Asset
(3) Brand Architecture
(4) Brand Image
(5) Brand Attribute
Ans: (4)
35. Good customer service is an extended arm of _________
(1) Service marketing
(2) Web marketing
(3) Process marketing
(4) Indirect marketing
(5) Internal marketing
Ans: (1)
36. A company’s ability to perform in one or more ways that competitors cannot or will not match is known as its ______
(1) Attribute competition
(2) Attribute positioning
(3) Brand image
(4) Competitive advantage
(5) Brand positioning
Ans: (4)
37. An audio or video advertising announcement, usually presented on television, radio or in a movie theater is called________
(1) Publicity
(2) Creative
(3) Banner
(4) Sponsorship
(5) Commercial
Ans: (5)
38. Electrical goods such as TVs, videos, stereo systems etc, used for home entertainment are known as ________
(1) White goods
(2) Green goods
(3) Red goods
(4) Blue goods
(5) Brown goods
Ans: (5)
39. A very large market segment or wide collection of smaller segments is called_______
(1) Niche market
(2) Meta market
(3) Mass market
(4) Multi level market
(5) None of these
Ans: (5)
40. Customer retention can be ensured by___________
(1) Offering freebies
(2) Offering loans at low rates
(3) Catchy slogans
(4) Giving incentives
(5) Personalised services
Ans: (5)