Compilation of the most probable, mock tests question and answers on marketing management for SBI associated clerk exam! This will help you to learn about the objective type practical questions on SBI, BANK PO and other competitive exams.
1. As per SEBI regulation every applicant shall pay a non-re fundable application fee of Rs._____ along with application for grant or renewal of certification of registration for investment advisors.
(1) Rs. 2500
(2) Rs. 15000
(3) Rs. 7500
(4) Rs. 5000
(5) Rs. 10000
Ans: (4)
2. In order to grow task, if a company takes its existing product/service to new markets, it is said to be deploying ________
(1) Market penetration strategy
(2) Market development strategy
(3) Product development strategy
(4) All those given as options
(5) Diversification strategy
Ans: (5)
3. Which of the following is not included in the four strategies to assign objective, strategy and budget to each SBU as per BCG growth share matrix?
(1) Invest
(2) Divest
(3) Harvest
(4) Hold
(5) Bold
Ans: (1)
4. _______ is not the stage of product life cycle in marketing?
(1) Maturity
(2) Growth
(3) Introduction
(4) Decline
(5) Planning
Ans: (5)
5. The marketing concept for a cluster of complimentary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, is
(1) Met market
(2) Synchronized marketing
(3) Vertical integration
(4) Horizontal integration
(5) Beta Market
Ans: (1)
6. In case of open ended scheme, the mutual funds shall publish in a daily newspaper of all India circulation atleast once in the sale and repurchase price off units
(1) a week
(2) three days
(3) two days
(4) a fortnight
(5) a month
Ans: (1)
7. ______ is not a basic element of marketing mix.
(1) Promotion
(2) Place
(3) Price
(4) Product
(5) Publication
Ans: (5)
8. Which concept is practiced for the products that buyers normally do not think of buying, such as insurance?
(1) Other than those given as options
(2) Trading concept
(3) Selling concept
(4) Product concept
(5) Production concept
Ans: (3)
9. Social marketing emerged during the year
(1) 1982
(2) 1972
(3) 1961
(4) Other than those given as options
(5) 1951
Ans: (2)
10. Which of the following is a parameter for determining competitive position of company’s products?
(1) Historical profit margins
(2) Market growth rate
(3) Market share rate
(4) Overall market size
(5) Number of brands in portfolio
Ans: (3)
11. ____ is considered as debit market securities
(1) Fixed deposit of bank
(2) Certificate of deposit
(3) Shares stock
(4) Preference stock
(5) Mortgage loans
Ans: (2)
12. Which of the following does not come under ‘general insurance’?
(1) Marine insurance
(2) Fire insurance
(3) Life insurance
(4) Fidelity insurance
(5) Health insurance
Ans: (3)
13. In growth-share matrix approach of boston consulting group ______ are businesses with weak market share in low-growth market generating low profit.
(1) Stars
(2) Other than those given as options
(3) Dogs
(4) Question marks
(5) Cash cows
Ans: (3)
14. Merritt lynch uses a symbol of bull to implify strength and leadership. This is an example of in service marketing?
(1) Visualization
(2) Other than those given as options
(3) Association
(4) Documentation
(5) Physical representation
Ans: (3)
15. Which of the following is a tax saving mutual fund scheme?
(1) Gilt fund
(2) ELSS
(3) Debt funds
(4) Gold funds
(5) Balanced funds
Ans: (2)
16. Dividing the market into segments and charging the same price for everyone in a segment is known as
(1) Steaming pricing
(2) Cost based pricing
(3) Personal pricing
(4) Group pricing
(5) Individual pricing
Ans: (4)
17. What is the validity period for the certificate of registration issued by SEBI for investment advisors for mutual funds?
(1) 4 years
(2) 5 years
(3) 3 years
(4) 2 years
(5) 1 year
Ans: (2)
18. _____ concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumers as well as society’s wellbeing.
(1) Product
(2) Societal networking
(3) Selling
(4) Marketing
(5) Equity
Ans: (2)
19. The financial contracts whose value are obtained from the values of underlying assets are
(1) Bonds
(2) Mortgages
(3) Derivatives
(4) Stocks
(5) Commercial papers
Ans: (3)
20. When backed by an ability to pay, want for specific product becomes
(1) Need
(2) Satisfaction
(3) Other than those given as options
(4) Demand
(5) Esteem
Ans: (4)
21. Which is not a part of 7 P’s of marketing?
(1) Price
(2) Policy
(3) Product
(4) People
(5) Process
Ans: (2)
22. Market share can be increased by
(1) Increasing the number of sales persons
(2) Increasing the sales volume
(3) Increasing the products
(4) Increasing production
(5) Rewriting profits
Ans: (2)
23. Cross selling means_________
(1) City to city sales
(2) Selling with cross face
(3) Selling with crossed finger
(4) Selling products to existing customers
(5) Cold calling
Ans: (4)
24. What is the USP of saving accounts?
(1) High rate of interest
(2) Easy operation
(3) Risky transactions
(4) Expensive transactions
(5) Back office facility
Ans: (2)
25. Sales forecasting involves study of
(1) Proper selling price
(2) Sales planning
(3) Distribution outlets
(4) Consumer needs and demands
(5) All of the above
Ans: (5)
26. Marketing in banks is a necessity today, due to
(1) Liberalization
(2) Nationalization
(3) Fashion
(4) Urbanization
(5) Marketing in banks is not necessary, as banking in India is more than 200 years old
Ans: (1)
27. A DSA helps in_________
(1) Boosting direct sales
(2) Boosting sales through the net
(3) Strengthening indirect marketing
(4) Strengthening telemarketing
(5) All of the above
Ans: (1)
28. Good selling skills involve
(1) Patience
(2) Perseverance
(3) Empathy
(4) Knowledge
(5) All of the above
Ans: (5)
29. The USP of a credit card is
(1) Cashless operations
(2) Only for HNIs
(3) Only for Men
(4) Only for employed persons
(5) Transactions through cheque book
Ans: (1)
30. Interest on Savings deposit nowadays is
(1) Fixed by RBI
(2) Fixed by the respective banks
(3) Fixed by the depositors
(4) Not paid by the bank
(5) Fixed as per the contract between Bank and the consumer court
Ans: (2)
31. ‘Benchmark’ means
(1) Products line up on bench
(2) Salesman sitting on a bench
(3) Set standards
(4) Marks on a bench
(5) None of these
Ans: (3)
32. The customers by opening and investing in the Tax Saver Deposit Account Scheme in a bank would get benefit under
(1) Sales Tax
(2) Customs Duly
(3) Excise Duty
(4) Professional tax
(5) Income Tax
Ans: (5)
33. Of the following pricing strategies, is not ideal for new products.
(1) Market-Skimming
(2) Discriminatory pricing
(3) Promotional pricing
(4) None of these
(5) All of the above
Ans: (2)
34. Which of the following methods is not a cost-based method?
(1) Value pricing
(2) target-return pricing
(3) mark-up pricing
(4) Marginal cost pricing
(5) All of the above
Ans: (1)
35. Which one of the following is a target group for the marketing of internet banking?
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) All of the above
Ans: (3)
36. Service after sale is not the function of
(1) Marketing staff
(2) Seller
(3) Director of the company
(4) Employees of the company
(5) None of these
Ans: (1)
37. A buyers’ market means______
(1) Buyers are also sellers
(2) Sellers are also buyers
(3) There sire no sellers
(4) Demand exceeds supply
(5) Supply exceeds demand
Ans: (5)
38. Pricing based on area is called as
(1) Geographic Pricing
(2) Area Pricing
(3) Skimming Pricing
(4) Domestic Pricing
(5) Cost plus pricing
Ans: (1)
39. If a company is focusing on developing the right combinations of price, promotion, distribution and product, the company is developing a
(1) Marketing Policy
(2) Marketing Mix
(3) Marketing discount
(4) Marketing research experiment
(5) Marketing Niche
Ans: (2)
40. The idea behind Market segmentation is
(1) Self-single product only
(2) Appeal to the total market
(3) Spend more money on advertising
(4) Spend less money
(5) Group various customers into segments that have common needs or will respond similarly to marketing efforts
Ans: (5)
41. Grading means products into different classes
(1) Different
(2) Planning
(3) Marketing
(4) Mixing
(5) Separating
Ans: (1)
42. A (an) ___ is a set of rules and standards that any two entities used for communication
(1) Interaction
(2) Parameter
(3) Language
(4) Interface
(5) Protocol
Ans: (5)
43. Product__ is a method used by Microsoft to prevent unlicensed used of its software so that you must purchase a windows for each license installations of windows
(1) Installation
(2) Scheduling
(3) Activation
(4) Entitlement
(5) Enablement
Ans: (3)
44. Modern marketing is__
(1) Product oriented
(2) Promotion oriented
(3) Price oriented
(4) Consumer oriented
(5) Profit oriented
Ans: (4)
45. A person asking friends to recommend a family doctor is employing group
(1) Social
(2) Reference
(3) Team
(4) Hierarchical
(5) Situational
Ans: (2)
46. Selling the same product at different prices is known as
(1) Dual pricing
(2) Monopoly pricing
(3) Geographical pricing
(4) Multi pricing
(5) Price lining
Ans: (1)
47. When IPOD came in the market, demand for Walkman downs. This is an example of
(1) Full demand
(2) Negative demand
(3) Declining demand
(4) Latent demand
(5) Overfull demand
Ans: (3)
48. Gucci emphasize the ‘haute couture’ segment of the marketing strategy appears to be the
(1) Multi segment approach
(2) narrow-focus approach
(3) total-market approach
(4) Expensive approach
(5) concentrated marketing
Ans: (5)
49. HP market computer and other products that appeal to people with variety of
(1) Marketing concept approach
(2) Concentration approach
(3) total-market approach
(4) total-segment approach
(5) Multi-segment approach
Ans: (5)
50. When price is set high to reflect the exclusiveness of the product, it is an example of
(1) Skimming pricing
(2) Premium pricing
(3) bundle pricing
(4) Product line pricing
(5) Penetrating pricing
Ans: (2)
51. When a brand is placed on a product that a large manufacturer has created for a smaller retailer, it is called_____________
(1) Manufacturer’s brand
(2) Licensed brand
(3) Co-brand
(4) Private brand
(5) Other than those given as options
Ans: (4)
52. Price of a product may affect its _
(1) Advertisement
(2) Promotion
(3) Packing
(4) Demand
(5) Marketing
Ans: (4)
53. Which of the following price strategy involves selling two or more services bundled together?
(1) Relationship pricing
(2) Price bundling
(3) Flat rate pricing
(4) Benefit driven pricing
(5) Satisfaction based pricing
Ans: (2)
54. Primary focus of sales promotion advertising is to positively impact on
(1) After sales service
(2) Production
(3) Purchase
(4) Sales
(5) Price
Ans: (4)
55. What is the amount required to buy 200 units of a scheme having an entry load of 1.0% and NAV of Rs 30 is
(1) Rs 6600
(2) Other than those given as options
(3) Rs 6000
(4) Rs 6060
(5) Rs 5940
Ans: (4)
56. The lock in period for ELSS Scheme is
(1) 5 years
(2) 6 months
(3) 2 years
(4) 3 years
(5) 1 year
Ans: (4)
57. When a company launches a new product ______ stage of product life cycle could be the most expensive for the company?
(1) Growth
(2) Introduction
(3) Decline
(4) Maturity
(5) Development
Ans: (2)
58. Traditionally physical space for exchange of goods by buyers and sellers were called
(1) Marketing
(2) Market
(3) Company
(4) Market information
(5) Market research
Ans: (2)
59. Marketing is a_____ process.
(1) Social
(2) Personal
(3) Goal-oriented
(4) Exchange
(5) None of these
Ans: (4)
60. Which of the following is a mark of Customization in marketing?
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
(5) None of these
Ans: (1)
61. Brand loyalty is
(1) Customers have faith in the product
(2) Customers will buy the product even if the price is high
(3) Customers have developed taste for the product
(4) Both 1 and 2
(5) All of the above
Ans: (5)
62. Which of the following focuses on building long term lasting relationship with customers?
(1) Direct Marketing
(2) Relationship marketing
(3) Marketing management
(4) Personal selling
(5) SWOT Analysis
Ans: (2)
63. In marketing, the personal communication between a salesperson and a potential customer or group of customers is known as
(1) Direct selling
(2) Personal selling
(3) Customization
(4) Indirect selling
(5) One-to-One selling
Ans: (2)
64. Which of the following is not correct regarding Social Marketing?
(1) It aims to achieve noncommercial goals
(2) The primary aim of social marketing is financial good
(3) It integrates marketing concepts with other approaches to influence behaviors that benefit individuals and communities
(4) Both 1 and 2
(5) Both 2 and 3
Ans: (2)
65. Which of the following is not a stage of consumer motivation process in the field of marketing?
(1) Latent need
(2) Persuasion
(3) Drive
(4) Desire
(5) Goal
Ans: (2)
66. Opinion leaders are sometimes referred to as
(1) The upper class
(2) Buzz marketers
(3) Networkers
(4) The influential
(5) The middle class
Ans: (4)
67. Door-to-door marketing comes under which model of marketing?
(1) Personal marketing
(2) Direct marketing
(3) Promotional marketing
(4) Both 1 and 3
(5) All of the above
Ans: (2)
68. The value of an offering is described as
(1) The price consumers are charged for a product
(2) The cost of manufacturing a product
(3) The degree to which consumer demand for a product is positive
(4) The sum of the tangible and intangible benefits and costs to customers
(5) The intangible benefits gained from a product
Ans: (4)
69. Shopping by mail is also known as
(1) Direct shopping
(2) Digital shopping
(3) Online shopping
(4) E- shopping
(5) Both 3 and 4
Ans: (5)
70. Which type of marketing involves hiring, training, and motivating able employees who want to serve customers well?
(1) Integrated Marketing
(2) Direct Marketing
(3) Internal Marketing
(4) Business Marketing
(5) None of these
Ans: (3)
71. Which of the following comes under supportive service?
(1) Packaging
(2) Labeling
(3) Promotion
(4) Service Delivery
(5) Advertising
Ans: (4)
72. Which of the following is the new view of marketing?
(1) Build partnership
(2) Competitive edge
(3) As the science, art of finding profitable customers
(4) Satisfying customer needs
(5) All of the above
Ans: (4)
73. Best in Class Benchmarking seeks to assess organizational performance against
(1) The nearest geographical competitor
(2) The competitor who is ‘best in class’ wherever that may be
(3) The competitor who is the best in the industry
(4) The nearest principal competitor
(5) None of these
Ans: (2)
74. Which of the following types of motive induce a consumer to buy a particular product?
(1) Product motive
(2) Emotional motive
(3) Learned motive
(4) Social motive
(5) All of the above
Ans: (5)
75. Marketing____ is a function of transferring goods from producer to consumers.
(1) Salesman
(2) Intermediary
(3) Place
(4} Channel
(5) All of the above
Ans: (4)
76. The purpose of a SWOT analysis is to analyze
(1) The business environment in which an organization operates
(2) The strategic capability of an organization
(3) The business environment and the strategic capability of an organization relative to its competitors
(4) External and organizational environments
(5) None of these
Ans: (3)
77. Under which type of marketing does a company practices on sub segments with distinctive traits that may seek a special combination of benefits?
(1) Micro marketing
(2) Niche marketing
(3) Mass marketing
(4) Segment marketing
(5) None of these
Ans: (2)
78. Which of the following is not an element of the Marketing Communication Planning Framework (MCPF)?
(1) Mission
(2) Resources
(3) Feedback
(4) Context analysis
(5) None of these
Ans: (1)
79. ISI marked brand is known as
(1) Certification mark
(2) Bookmark
(3) Trade mark
(4) Identity mark
(5) Brand mark
Ans: (1)
80. Marketing process that turns marketing strategies into marketing actions in order to accomplish strategic marketing objectives is
(1) Marketing monitoring
(2) Marketing control
(3) Marketing implementation
(4) Marketing evaluation
(5) Marketing formulation
Ans: (3)
81. What is Direct Selling?
(1) Selling to relationship
(2) Selling to retailer
(3) Selling to whole seller
(4) Consumers away from a fixed retail location
(5) All of the above
Ans: (4)
82. Which type of marketing does not exist for longer period?
(1) Publicity
(2) Advertising
(3) Sales promotion
(4) Public Relations
(5) All of the above
Ans: (3)
83. The marketing activity of dividing markets up into smaller units with similar needs and characteristics is known as
(1) Market penetrating
(2) Target Marketing
(3) Relationship marketing
(4) Marketing segmentation
(5) Mass marketing
Ans: (4)
84. Degree to which a consumer purchases a certain brand without considering alternatives is called
(1) Brand equity
(2) Brand loyalty
(3) Brand positioning
(4) Brand identity
(5) Brand reality
Ans: (2)
85. Internal Marketing means
(1) Selling to oneself
(2) Selling to the employees
(3) Selling of samples
(4) Selling to foreign markets
(5) None of these
Ans: (2)
86. The marketing mix of organizations that market services include product, price, promotion, place and
(1) Packaging
(2) Premium
(3) People
(4) Purchasing
(5) None of these
Ans: (3)
87. Which of the following is/are correct regarding the role of Marketing Executive?
(1) He is involved in developing marketing campaigns
(2) He is also known as marketing officer
(3) He is also known as coordinator
(4) Both 2 and 3
(5) All of the above
Ans: (5)
88. In terms of consumer demand and spending behaviour, marketers are most interested in
(1) Wealth
(2) Consumer credit
(3) Disposable income
(4) Pretax income
(5) High incomes
Ans: (3)
89. Which among the following is not a function of marketing channel?
(1) Buying
(2) Selling
(3) Producing
(4) Promoting
(5) None of these
Ans: (3)
90. The functions of distribution channel do not include
(1) Gathering and providing market information
(2) Marketing research
(3) Assisting the consumer in understanding and using the goods
(4) Promoting the sales of goods
(5) None of these
Ans: (2)
91. Distribution channels carry out the following functions except
(1) Physical distribution
(2) Fixing the price
(3) Matching the offer
(4) Risk taking
(5) None of these
Ans: (2)
92. A direct marketing channel is also called as level channel
(1) First level
(2) Second level
(3) Third level
(4) Zero level
(5) Fourth level
Ans: (4)
93. Which of the following activities is a reverse-flow channel of marketing?
(1) Raw materials movement
(2) Product recycling
(3) Materials ordering
(4) Finished goods storage
(5) Customer order placement
Ans: (2)
94. Sales made through which of the following come under Direct Selling?
(1) One-on-one demonstrations
(2) Personal contact arrangements
(3) Internet sales
(4) Both 1 and 2
(5) All of these
Ans: (5)
95. An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is
(1) Licensing
(2) Retailing
(3) Franchising
(4) Wholesaling
(5) None of these
Ans: (3)
96. Which distribution channel is represented by Producer/manufacturer > agent > wholesaler > retailer > consumer?
(1) Direct Selling
(2) Indirect Selling
(3) Dual Distribution
(4) Reverse Channel
(5) None of these
Ans: (2)
97. Business format franchising is an example of
(1) Dual Distribution
(2) Reverse Channel
(3) Direct Selling
(4) Indirect Selling
(5) None of these
Ans: (1)
98. Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is
(1) Sorting out
(2) Assorting
(3) Accumulation
(4) Allocation
(5) None of these
Ans: (4)
99. The most advanced supply-distributor arrangements for ___ vertical marketing systems rely on distribution programming.
(1) Corporate
(2) Administered
(3) Contractual
(4) Regulatory
(5) Controlled
Ans: (2)
100. Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor is
(1) Public relations and publicity
(2) Sales promotion
(3) Interactive Marketing
(4) Advertising
(5) Direct marketing
Ans: (4)
101. Concentrated marketing is a strategy opted for
(1) Market segmentation
(2) Market Research
(3) Marketing Mix
(4) Both 2 and 3
(5) All of these
Ans: (1)